Buyer Behavior Team
New Research
This IDC Survey examines digital infrastructure technology investment sentiment worldwide based on input from 883 IT decision makers who participated in IDC's August 2023 Future Enterprise Resiliency and Spending Survey, Wave 7. Despite ong...
This IDC Survey examines data about the impact of GenAI on digital infrastructure investment and operations plans collected by two August 2023 IDC surveys. Specifically, this document analyzes data from 1,187 participants in IDC's August 20...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
This IDC study provides the 2024 top 10 predictions for the worldwide performance-intensive computing (PIC) market.“IDC is anticipating a variety of disruptive technologies to break through in the performance-intensive computing market in t...
This IDC study provides IDC's top 10 predictions for cloud for 2024 and beyond."Cloud makes it possible to quickly deploy new technologies at scale while simultaneously reducing risk," said Dave McCarthy, research vice president, Cloud and ...
This IDC study provides IDC's 2024 top 10 predictions for data and analytics technologies applied to data analysis and decision support, augmentation, and automation use cases."Although data and analytics technologies have existed and have ...
This IDC study explores 10 of the most urgent business and technology issues that customer experience (CX) executives across the C-suite must address to differentiate and prepare themselves to thrive in the age of intelligence-first custome...
This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
This IDC study provides IDC's top 10 predictions for the future of digital infrastructure for 2024."The digital infrastructure ecosystem will be heavily impacted by GenAI in the coming years," explains Mary Johnston Turner, research VP, Fut...
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