Drive your business forward with the power of custom research, worldwide reach, and thought leadership.
IDC Custom Solutions develops and delivers programs designed around your specific business goals.
Our Plan, Market, Sell Framework helps you: assess the market, get to know your customers better, elevate awareness and generate leads, engage the right channels and enable your sales team.
Plan – How to find new opportunities
Equip your planning cycles with tailored market insights and custom data, to gain a competitive edge, better understanding of your customers, segments and ecosystem.
Actionable, custom market intelligence that reduces time and resources deployed by your teams.Learn More about Custom Analytics
Integrates global primary-market research, technology market data and analyst expertise to provide custom insight into the needs of your decision-makers.Learn More about Buyer Behavior
Market – How to align need with value
Build your brand. Differentiate. Empower marketing, sales and partner to accelerate conversations through leadership and industry-leading content.
IDC Content Marketing Services
Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.Learn about Content Marketing Services
Licensed & Customized ContentLearn More about Licensed & Customized Content
Thought LeadershipLearn More about Thought Leadership
Business ValueLearn More about Business Value
Sell - How to accelerate sales
Enable sellers and partners to improve demand generation, accelerate decisions, and increase win-rates and customer advocacy.
Actionable and custom intelligence and tools to help you develop and manage partnership programs.Learn More about Partnering
Plan with IDC
Is your business struggling with planning?
Through IDC Custom Solutions’ Custom Analytics and Buyer Behavior Practices, your business will grow share in current markets and penetrate new ones.
IDC’s Custom Analytics Practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams.Learn More about Custom Analytics
IDC’s Buyer Behavior Practice integrates unparalleled global primary-market research capabilities, technology market data, and analyst expertise to provide insight into the needs of business and consumer technology decision-makers.Learn More about Buyer Behavior
Market with IDC
Is your business struggling with marketing?
IDC’s Content Marketing Services has three practices that can fuel campaigns with quality content for your business: Licensed & Customized Content, Thought Leadership, and Business Value.Learn More About Content Marketing Services
Three best-in-class methodologies for fueling your content campaigns
Licensed & Customized Content
Utilize IDC’s published research to develop engaging content to drive your campaigns.
Elevate your brand image with leading-edge content and associate your company with emerging technology trends.
Create financial justification for a vendor’s IT solution, transforming the focus from product features to customer value.
Sell with IDC
Is your business struggling with selling?
Through IDC Custom Solutions’ Partnering and Sales Enablement Practices, your business will connect and align your marketing and sales efforts, empowering your organization to sell more effectively and work more productively.
Gain actionable partner intelligence and tools to help your company design, develop, and manage successful partnering programs.Learn More about Partnering
Educate your sales team to understand technology market dynamics and what motivates today’s buyers.Learn More about Sales Enablement
IDC Custom Solutions Teams
Crawford del Prete
Senior Vice President, Worldwide Custom Solutions
Group Vice President, Custom Solutions, General Manager
Group Vice President, Content Marketing Services
Group Vice President and Consulting Partner, Worldwide Telecommunications
Vice President, Operations, Custom Solutions
Vice President, Services Consulting
Consulting Vice President
Vice President, Quantitative Research Group, Custom Solutions
Vice President, Systems & Network Infrastructure Consulting
Consulting Vice President, Semiconductors and Consumer Digital
Vice President, Custom Solutions, Project Resource Office & Content Marketing Services
Vice President, Enterprise Software and Cloud Services Custom Solutions
Senior Marketing Manager
VP, Worldwide Custom Analytics Practice
Consulting Director, Telecom Consulting
Consulting Director, WW Custom Analytics Practice
Consulting Manager, Infrastructure, Developer & Alliances Custom Solutions Domain
Consulting Director, Global Research & Executive Advisory
Consulting Manager, Storage & Security Custom Solutions
Consulting Director, Worldwide Software Consulting
Research Manager, Quantitative Research Group, Custom Solutions
Daniel O'Boyle Kelly
Vice President, IDC Global Partnering Practice, Custom Solutions
Consulting Director, Services Industry Consulting
Research Director, Business Value Strategy Practice
Vice President, Custom Analytics Practice
Director, Project Management Office
Consulting Director, IDC Insights
Vice President, Sales Enablement Practice
Software Development Manager
Tina Ni Riain
Consulting Director, IDC Insights Consulting
Engagement Manager, Custom Solutions, Project Management Office
Emmanuel De La Rocha
Research Vice President, New Product Innovation and Digital Content Architecture
Senior Research Analyst, Business Value Strategy Practice
Consulting Director, Worldwide Telecommunications Consulting Group
Group Operations Manager
Explore our Research Samples and Case Studies
Get one source of market intelligence that helps you speed your decision-making process, strategically allocate money and resources, and plan for market entry or expansion.Read Case Study about Custom Analytics
Get actionable insights on the buying behavior of business and consumer technology decision-makers to help you make more informed product development and marketing decisions.Download Case Study about Buyer Behavior
Content Marketing Services
Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.Download Case Study about Content Marketing Services
Refocus your sales team on demonstrating the customer value and ROI of your IT solutions so you can generate more leads and shorten the sales cycle.Download Case Study about Business Value
Educate and guide your partners to be successful with your solutions. Nurture loyalty with tools and outreach to retain your top-performing partners and train your partners to maximize the value of your partner program.Download Case Study about Partnering
Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with prospects and buyers.Download Case Study about Sales Enablement