Partnering

Is your business looking to improve influence with partners and maximize the return on partnering investments?

Partner Marketing leverages custom research to drive partner messaging and assets sponsored by vendors to educate, create awareness, generate leads, and enable partners. By creating effective and strong partnerships, companies can remain competitive and maximize ROI, growing business and targeting new customers and new market segments.

IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

Why is Partnering important?

New partner acquisition drives more revenue through the partner channel.

Greater “share of wallet“ and improved dialogue with your current partners also helps develop retention programs that sustain and nurture higher-performing partners.

Utilization of measurement systems provides continuous visibility on key partnership metrics of deal structuring, revenue, retention, recruitment, and ROI.

IDC Partnering Portfolio

IDC’s Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs

Our Process

Leverage the IDC Partnering methodology and approach.

Partnering Case Study

Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.

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About IDC Custom Solutions

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.

Improve your influence with partners and maximize the return on your partnering investment.

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