Demonstrate Customer Value and ROI
Position your product to the right buyers and demonstrate a compelling ROI.
Generate Leads and Shorten Your Sales Cycle
A focus on business value and having outcome-oriented conversations with your customers can generate leads and shorten your sales cycle.
We help you:
- Eliminate price as a buyer concern
- Quantify and communicate your solution's value
- Train your sales teams on demonstrating ROI
Related Resources
For more examples of actionable insights from IDC analysts visit our Resource Center.
VMWare Tells a Customer Value Story with IDC Data
read case study VMWare Tells a Customer Value Story with IDC DataSustainable IT - Communicating Impact and Quantifying Value
Download ebook Sustainable IT - Communicating Impact and Quantifying ValueValue-Focused Conversations - A Guide for B2B Marketers and Sellers
Download ebook Value-Focused Conversations - A Guide for B2B Marketers and SellersImpactful Customer Value Messaging
Download checklist Impactful Customer Value MessagingDigital Marketing vs. Sales Conversations. We’re all Talking, but What is the Buyer Hearing?
Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.