Is your business struggling to get one source of market intelligence? Are you unsure how to strategically allocate budget or measure market performance?
IDC’s Custom Analytics Practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel and timely measurement of market performance.
Custom Analytics helps businesses speed up decision-making processes, plan for market entry or expansion, and strategically allocate money and resources.
Why is Custom Analytics important?
Third-party validation of client’s opportunity: Reduce or eliminate internal debate over opportunity sizes and expected growth rates
Build internal consensus on highest priority target markets for core business and growth opportunities
Single global source of truth: Reduce or eliminate duplicate work that may be going on in regions/countries evaluating opportunities
Free internal resources to focus on leveraging opportunity data and taking action, rather than time-consuming work building data models from scratch
Evolve and expand over time to align with client’s global business
IDC Custom Analytics Portfolio
Actionable market intelligence focuses your organization on a common single version of the truth.
Leverage the IDC Custom Analytics methodology and approach.
IDC Custom Analytics Portfolio
Obtain data on where to invest/divest by geography, vertical, company size, or organizational performance.
- Market sizing
- Market segmentation
- Market share
- Technology and vertical segmentation
- Custom market models
- Due diligence and investment analysis
The IDC Custom Analytics methodology and approach:
- Confirm taxonomy and definitions
It is critical to clearly set the taxonomy and define all dimensions and categories in the project.
- Identify source data
Available IDC and external data will be used to create the data set.
- Develop process for creating deliverables
IDC develops data mappings and a process for collecting input to create the data set.
- Validate input data and forecasts
IDC will perform quality checks and utilize proprietary tools to analyze and check data to ensure conformance to IDC data, deliverable taxonomy, and rational market views.
- Iterate with client on model
IDC recognizes the client is a leader in the space for many of the technologies covered. The client can provide invaluable input on adoption, pricing, and other assumptions. IDC and the client will work collaboratively to revise the model.
- Final deliverable
After creating and vetting, IDC will deliver a final deliverable which includes a full deliverable as well as the assumptions used to create it.
- Post delivery follow-up and feedback
Where data and trends differ from client expectations or current assumptions, IDC can follow-up with explanations and driving assumptions.
Custom Analytics Case Study
Get one source of market intelligence that helps you speed your decision-making process, strategically allocate budget, and plan for market entry or expansion.Download Case Study
About IDC Custom Solutions
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.