About IDC Buyer Conversation Guides

Leverage IDC’s research and deep understanding of IT buyers to prepare sales professionals for conversations today’s buyers want. IDC's Buyer Conversation Guides enable conversations with executive level buyers regarding how your solutions can help overcome their challenges and achieve better business outcomes.

Why Choose a Buyer Conversation Guide?

  • Enable your sales team with a defined understanding of your buyers and their pain points

  • Shorten sales cycle with provided talking points that speak to buyer needs

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