Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services




  • 2024 Tech Buyer Behavior Survey Results

    $7,500.00  Purchase 2024 Tech Buyer Behavior Survey Results

    By:  Laurie Buczek

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...

    Sep 2024 | Doc #US51757224 | IDC Survey

  • Unlocking Customer Value with Experience-Orchestrated GenAI Apps

    By: 

    • Laurie Buczek
    • Lavanya Jindal
    • Michelle Morgan
    • Lou Reinemann
    • Ornella Urso
    • Marci Maddox
    This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling exp...

    Jun 2024 | Doc #US52322924 | Event Proceeding

  • IDC's 2024 Tech Marketing Investment Guide for Planning: Benchmarks, Key Performance Indicators, and CMO Priorities

    $10,000.00  Purchase IDC's 2024 Tech Marketing Investment Guide for Planning: Benchmarks, Key Performance Indicators, and CMO Priorities

    By:  Laurie Buczek

    This IDC Special Study offers chief marketing officers (CMOs), their leadership teams, and their C-suite colleagues insights gained from the results of IDC's 2023 Tech Marketing Spend Benchmark Survey. The extensive study is in its 21st yea...

    May 2024 | Doc #US52113723 | Special Study

More results   for Analyst Research

  • 2024 B2C Buying Behavior Study

    By:

    Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 State of the Technology CMO

    By:

    • MaryAnn Holder-Browne
    • Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 Tech Marketing Investment Planner

    By:

    • Laurie Buczek
    • MaryAnn Holder-Browne

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 Special Study Tech Supplier


More results   for Planned Research

Team member of

CMO Advisory Service