Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services




  • Unlocking Customer Value with Experience-Orchestrated GenAI Apps

    By: 

    • Laurie Buczek
    • Lavanya Jindal
    • Michelle Morgan
    • Lou Reinemann
    • Ornella Urso
    • Marci Maddox
    This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling exp...

    Jun 2024 | Doc #US52322924 | Event Proceeding

  • IDC's 2024 Tech Marketing Investment Guide for Planning: Benchmarks, Key Performance Indicators, and CMO Priorities

    $10,000.00  Purchase IDC's 2024 Tech Marketing Investment Guide for Planning: Benchmarks, Key Performance Indicators, and CMO Priorities

    By:  Laurie Buczek

    This IDC Special Study offers chief marketing officers (CMOs), their leadership teams, and their C-suite colleagues insights gained from the results of IDC's 2023 Tech Marketing Spend Benchmark Survey. The extensive study is in its 21st yea...

    May 2024 | Doc #US52113723 | Special Study

  • IDC's Worldwide Marketing Taxonomy, 2024

    $7,500.00  Purchase IDC's Worldwide Marketing Taxonomy, 2024

    By: 

    • Laurie Buczek
    • MaryAnn Holder-Browne
    This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...

    Apr 2024 | Doc #US51748424 | Taxonomy

More results   for Analyst Research

  • 2024 Tech Buyer Behavior Study Results

    By:

    Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q3 IDC Survey Tech Supplier

Team member of

CMO Advisory Service