These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most cri...
This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...
This IDC Web Conference discusses the findings of 20th annual Tech Marketing Spending and provides actionable advice to guide your marketing priorities to thrive during the 2023 storms of disruption. Tech marketing leaders face another year...
2023 Marketing Taxonomy
Barometer Survey spotlight #1
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Sales enablement, Marketing and sales operations