Analyst Location
United States
Coverage
Regions
MaryAnn Holder-Browne
-
This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportu...
-
This IDC Tech Buyer Survey Spotlight delves into the imperative for CMOs to take a proactive stance within their organizations, collaborating closely with peers across the organization to build and maintain accurate data to build customer-c...
-
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
-
Barometer Survey spotlight #1
-
GenAI Use Cases for Marketing
-
Marketing GenAI Use Case Adoption
More results for Planned Research