Roger Beharry Lall
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SugarCRM hosted Connected 2023, its tri-country customer conferences, held in Austin, Texas; Cologne, Germany; and London, United Kingdom, from September to October 2023. The series, attended by a total of approximately 500 customers, was c...
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Zoho recently hosted its global Zoholics road show and hit Canada on September 12–13. During a concurrent exclusive analyst session, the company shared updates on its Canadian operations including its plans to launch two new local datacente...
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Salesforce recently launched a new "Starter Suite" offering suite to offer enterprise-grade customer experience (CX) functionality across sales, service, and marketing more accessible to small and medium-sized organizations.
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This IDC study assesses demand-side platform (DSP) vendors. In the digital advertising universe where brands increasingly emphasize data-driven decision making, DSPs play a major role for advertisers as part of the ongoing shift to programm...
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This IDC study provides the worldwide customer relationship management applications software forecast for 2022–2027."2023 will be remembered as the year the orientation of customer outreach, sales, and engagement executed an extraordinary p...
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“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
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IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for Mid-market B2B Organizations - 2023 Vendor Assessment
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IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for Mid-market B2C Organizations 2023 Vendor Assessment
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IDC MarketScape: Worldwide Omnichannel Marketing Platforms for Mid-Market B2B Companies 2023 Vendor Assessment
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