Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Roger Beharry Lall

Research Director, Advertising Technologies and SMB Marketing Applications




  • By:  Roger Beharry Lall Loading

    This IDC study assesses demand-side platform (DSP) vendors. In the digital advertising universe where brands increasingly emphasize data-driven decision making, DSPs play a major role for advertisers as part of the ongoing shift to programm...
  • By: 

    • Mary Wardley Loading
    • Roger Beharry Lall Loading
    • Heather Hershey Loading
    • Marci Maddox Loading
    • Michelle Morgan Loading
    • Gerry Murray Loading
    • Aly Pinder Loading
    • Sudhir Rajagopal Loading
    • Lou Reinemann Loading
    • David Wallace Loading
    This IDC study provides the worldwide customer relationship management applications software forecast for 2022–2027."2023 will be remembered as the year the orientation of customer outreach, sales, and engagement executed an extraordinary p...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Marci Maddox Loading
    • Wayne Kurtzman Loading
    • Daniel-Zoe Jimenez Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Steve White Loading
    • David Wallace Loading
    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
More results   for Analyst Research
  • IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for Mid-market B2B Organizations - 2023 Vendor Assessment

    By:

    • Gerry Murray Loading
    • Roger Beharry Lall Loading

    Topics:

    Software, Consumer, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q4 IDC MarketScape Tech Buyer

  • IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for Mid-market B2C Organizations 2023 Vendor Assessment

    By:

    • Gerry Murray Loading
    • Roger Beharry Lall Loading

    Topics:

    Software, Consumer, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q4 IDC MarketScape Tech Buyer

  • IDC MarketScape: Worldwide Omnichannel Marketing Platforms for Mid-Market B2B Companies 2023 Vendor Assessment

    By:

    Roger Beharry Lall Loading

    Topics:

    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q4 IDC MarketScape Tech Buyer


More results   for Planned Research