Roger Beharry Lall
Zoho is a 27-year-old company that started as a CRM vendor. With over 60 products, bootstrapping all the way, Zoho now has 12,000 employees and 90 million users across over 170 countries. Zoho held its United States–based Zoholics conferenc...
Brands' Access to Retail-Based Offline Media Gets Easier as DSP Vendor Criteo Acquires Australia-Based Brandcrush
On March 7, 2023, Criteo announced its acquisition of Brandcrush, a small Australia-based company that modernizes the purchasing process for various retail-related media channels including in-store media, out-of-store media, and online bran...
SugarCRM Sweetens the SMB Martech Space with Improved Scalability, Functionality, and Interoperability of Its Sales-Centric Marketing Platform
Following on several acquisitions (W-Systems, Salesfusion, etc.), SugarCRM is quickly pulling together the pieces and presented a clear strategy for serving the needs of the B2B mid-market during its 2022 Analyst Summit. While primarily a s...
This IDC Market Perspective discusses unified omni-channel. The evolution from single channel to multichannel to omni-channel outreach has occurred separately in adtech and martech, resulting in silos of staff, budgets, technology, and tact...
This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service....
Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes
This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a y...
AI & Automation in the mid-market MarTech stack
IDC MarketScape: Worldwide Demand-Side Platform 2023 Vendor Assessment
IDC MaturityScape: Marketing Campaign Management - scaling teams and technology as from SMB to Enterprise
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Marketing and sales operations