Roger Beharry Lall

Research Director, Marketing and Promotional Applications




By: 
Roger Beharry Lall
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This IDC Market Perspective discusses unified omni-channel. The evolution from single channel to multichannel to omni-channel outreach has occurred separately in adtech and martech, resulting in silos of staff, budgets, technology, and tact...
By: 
Gerry Murray
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Roger Beharry Lall
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This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service....
By: 
Gerry Murray
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Roger Beharry Lall
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This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a y...
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    AI & Automation in the mid-market MarTech stack
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q2 Market Perspective Tech Supplier

    IDC MarketScape: Worldwide Demand-Side Platform 2023 Vendor Assessment
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q2 IDC MarketScape Tech Buyer

    IDC MaturityScape: Marketing Campaign Management - scaling teams and technology as from SMB to Enterprise
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2023 Q2 IDC MaturityScape Tech Buyer


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Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Worldwide, North America