Roger Beharry Lall
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Amazon Ads has introduced AI-powered design tools including a new Video generator and enhancements to its previously launched Image generator. These tools aim to streamline the creative processes for brands and help address the challenges f...
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The AWS Summit in New York City on July 10, 2024, provided business and technology leaders with insights into the transformative potential, and more importantly, practical examples, of generative AI. Headlined by Dr. Matt Wood, VP of AI Pro...
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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Market Analysis Perspective: Worldwide Advertising Technologies and SMB Marketing Applications, 2024
This IDC Market Analysis Perspective presents a concise overview of the dual markets of advertising technologies (all) and marketing applications (for small and medium-sized businesses). The presentation offers insight into the current stat... -
IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment
This IDC study provides an in-depth analysis of email marketing solutions tailored for small businesses, focusing on cloud-based, user-friendly platforms that offer essential functionalities like drag-and-drop design and basic automation. I... -
This IDC Market Presentation provides application vendor ratings by 13 application areas from IDC's 2024 CX Path Survey. IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX a...
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IDC FutureScape: Worldwide Future of Customer Experience Predictions 2025
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IDC Innovators: Mobile Marketing
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IDC MarketScape: Worldwide Social Marketing Software for Growth Companies 2024 Vendor Assessment
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