Roger Beharry Lall

Research Director, Marketing Applications for Growth Companies




By: 
Roger Beharry Lall
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This IDC Survey tracks high-level trends across United States-based growth companies to identify marketing technology sentiments and key market indicators. Based on responses from line-of-business leaders, the study examines broad trends re...
By: 
Roger Beharry Lall
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This IDC Survey Spotlight, based on July 2022 survey data and displayed across two cohorts (100-499 employees and 500-999 employees), shows brand awareness levels for specific marketing application vendors within the U.S. midmarket (100-999...
By: 
Roger Beharry Lall
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,
Katie Evans
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This IDC Survey Spotlight provides insight into the 2022 digital marketing deployment plans for SMB (<1,000 employee) organizations, broken down by company age. The research highlights different areas that marketing technology providers ...
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    CMO Survey - SMB spotlight
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2022 Q3 IDC Survey Spotlight Tech Supplier

    Market disruption: zoominfo move from data provider to revneue OS
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2022 Q3 Market Note Tech Supplier

    Marketing applications for growth companies - spending trends and user traction
    By:
    Roger Beharry Lall
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    Topics:
    Software, Consumer, Marketing and sales operations

    Planned for CY2022 Q3 IDC Survey Tech Supplier


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Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Worldwide, North America