Roger Beharry Lall
Following on several acquisitions (W-Systems, Salesfusion, etc.), SugarCRM is quickly pulling together the pieces and presented a clear strategy for serving the needs of the B2B mid-market during its 2022 Analyst Summit. While primarily a s...
With SMB marketers, keen to get a jump on the holiday season, Mailchimp recently hosted its client workshop: Marketing Success Season – Guess Less & Sell More. During the virtual event, the company highlighted an exciting product road m...
HubSpot recently hosted its Inbound 2022 conference and took full advantage of the in-person event excitement to launch new features, reinforce its multi-departmental capabilities, and announce a new strategic goal: addressing the crisis of...
This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beha...
Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment
This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations have complex and mature marketing needs. To ...
This IDC Market Note highlights Braze's customer conference, Forge 2022, held in New York City on October 12-14, 2022. This conference was an opportunity for the company to highlight its developments in the areas of rich streaming data, int...
AI & Automation in the mid-market MarTech stack
IDC Market Glance: Market Campaign Management for Growth Companies
IDC MaturityScape: Marketing Campaign Management - scaling teams and technology as from SMB to Enterprise
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