Roger Beharry Lall
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The AWS Summit in New York City on July 10, 2024, provided business and technology leaders with insights into the transformative potential, and more importantly, practical examples, of generative AI. Headlined by Dr. Matt Wood, VP of AI Pro...
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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Salesforce released a new edition of its marketing application, Marketing Cloud Growth Edition, on February 20, 2024. An artificial intelligence (AI)–enabled, value-priced bundle aimed at small businesses, the new offering further cements t...
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This IDC Survey Spotlight highlights the distinct concerns that smaller organizations (100-999 employees) have regarding areas for martech vendor improvement. Martech vendors targeting the small business sector often overlook essential tech...
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This IDC Survey Spotlight highlights the low efficacy that brands report from so-called walled garden advertising channels. Extracted from the Advertising Technology track of IDC's 2024 CX Path Survey, the data reveals that despite their po...
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This IDC study discusses worldwide marketing campaign management market shares for 2023."Conversational AI is the future interface between brands and buyers," said Gerry Murray, research director, Marketing Automation Technology research se...
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CRM Applications Market Shares 2023
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CX Path - Executive Summary 2024
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IDC MarketScape: China Omni-Channel Marketing Platforms for B2C Organizations 2024 Vendor Assessment
More results for Planned Research