Michelle Morgan
Ensuring the accessibility of relevant, timely customer data by all go-to-market teams is critical to fueling informed decision making and consistent communication, particularly when faced with economic uncertainty. By integrating with Snow...
As inflationary pressure and concerns about an impending recession continue to shake up the economy, revenue organizations will be under pressure to demonstrate clear ROI. Sales rep productivity and efficiency are essential to predictable g...
Engineering Connected Sales Experiences: Oracle Announces the Next Generation of Oracle Fusion Sales
Sales organizations are entrusting artificial intelligence (AI) to manage more aspects of the sales process, including lead generation and qualification, task automation, and deal progression, and provide data-driven recommendations. With i...
This IDC Market Note highlights Bigtincan's acquisition of SalesDirector.ai, announced on December 28, 2022. This document also examines some of the trends within sales enablement and how Bigtincan's acquisition of SalesDirector.ai meets th...
This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenue e...
This IDC Market Perspective discusses relevant news, announcements, and themes from Oracle's CloudWorld 2022 event held in Las Vegas on October 17–20, 2022. Over the past several years, Oracle has shifted its entire business focus and strat...