Alan Webber
During the Salesforce Connections marketing conference Salesforce announced their foray into the world of crypto by launching a new pilot product billed as NFT Cloud focused on helping businesses drive customer engagement through the use of...
SAP held their first in person Sapphire event in two years and coincided with the 50th anniversary of their founding in 1972. Attendance was purposely limited (SAP is repeating the event in several cities across the world) but the energy le...
This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2021, valued at $64.96 billion."In 2021, many companies continued to pivot toward the more digital world that...
This IDC study provides the worldwide customer relationship management applications software forecast for 2022–2026."In-person customer interactions became a secondary channel and digital interactions became the primary channel for the purc...
This IDC Survey Spotlight breaks down the top customer experience (CX) priorities for firms in 2022 based upon the results of IDC's ongoing global Future Enterprise Resiliency and Spending Survey.Business and technology executives can use t...
Changing Role of Design in CX
Digital Identity, Privacy, and Customer Experience
IDC Market Glance: Customer Experience 2022
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