Qualtrics Announces Experience ID

Nov 2021 | Market Note | Doc # US48353621

By: David WallaceResearch Director, Customer Intelligence and Analytics, Alan WebberProgram Vice President, Customer Experience

This IDC Market Note discusses the recent Qualtrics announcement of Experience ID on October 6, 2021, which creates a single view of customer or employee data with profiles of interactions, needs, and emotions that can be used to personaliz...

IDC FutureScape: Worldwide Future of Customer and Consumer 2022 Predictions

Oct 2021 | IDC FutureScape | Doc # US48297321

By: Alan WebberProgram Vice President, Customer Experience, Gerry BrownCX Research Director, European Software Group, Laurie BuczekResearch Vice President, CMO Advisory Practice, Lawrence CheokSenior Research Manager, Marc DeCastroResearch Director, Consumer Banking, Leslie HandGroup Vice President, IDC Retail and Financial Insights, Jordan JewellResearch Director, Digital Commerce and Enterprise Applications, Daniel-Zoe JimenezAssociate Vice President, Digital Transformation (DX), Future Enterprise, and SMB, Wayne KurtzmanResearch Director, Social and Collaboration, Marci MaddoxResearch Director, Digital Experience Strategies, Tom MainelliGroup Vice President, Device & Consumer Research, Takashi ManabeGroup Director, Software & Security / IT Spending, IDC Japan, David MyhrerResearch Vice President, Saki OhtaMarket Analyst, Software & Security, IDC Japan, Sudhir RajagopalResearch Director, Future of Customers and Consumers, David WallaceResearch Director, Customer Intelligence and Analytics, Mary WardleyProgram Vice President, Customer Care and CRM, Karsten WeideProgram Vice President, Media & Entertainment, Adam WrightSenior Research Analyst, Internet of Things: Consumer

This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...

IDC FutureScape: Worldwide Future of Trust 2022 Predictions

Oct 2021 | IDC FutureScape | Doc # US47193621

By: Amita PotnisResearch Director, Future of Trust, Frank DicksonProgram Vice President, Cybersecurity Products, Denis MaslennikovSenior Research Analyst, Security Lead, IDC Russia and CIS Countries, Reid PaquinResearch Director, Philip BuesResearch Manager, Cloud Security, Christopher KisselResearch Director, Security & Trust Products, Ryan O’LearyResearch Manager, Privacy and Legal Technology, Michael SubyResearch Vice President, Security & Trust, Christina RichmondProgram Vice President, Security Services, Simon PiffVice President of Security Practice, Christopher RodriguezResearch Manager, Cybersecurity Products, Alan WebberProgram Vice President, Customer Experience

This IDC study discusses the top 10 predictions for worldwide future of trust for 2022."Organizations' futures are built on trust and that is evident in IDC's top 10 future of trust predictions," according to Amita Potnis, director and glob...