IDC MarketScape: Worldwide AI in Enterprise Marketing Clouds 2019–2020 Vendor Assessment

Jan 2020 | IDC MarketScape | Doc # US45719919

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC study compares the breadth of AI-enabled use cases for marketers in some of the most prominent marketing cloud solutions. The capabilities analysis is largely based on the number of use cases available and the road map for future r...

Dreamforce 2019: Salesforce Continues to Stretch Its Capabilities Across the Customer Journey

Dec 2019 | IDC Perspective | Doc # US45721119

By: Alan WebberProgram Vice President, Customer Experience, Gerry MurrayResearch Director, Marketing and Sales Technology, Scott LundstromGroup Vice President and General Manager of IDC Government and Health Insights, Shari LavaResearch Director, SMB, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Wayne KurtzmanResearch Director, Social and Collaboration, Leslie HandVice President, IDC Retail Insights, Paul EdwardsDirector, Software Channels Research, Gerry BrownResearch Director, European Software Group, Aly PinderProgram Director, Service Innovation & Connected Products

This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps."Salesforce has invested heavily in some key acquisitions a...

It's a Question of Trust: What's Your Data Promoter Score?

Dec 2019 | Market Perspective | Doc # US45691819

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC Market Perspective introduces the idea of a Data Promoter Score to help vendors begin to measure how their data collection and processing practices affect customer experience and expose opportunities to differentiate their customer...