Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Gerry Murray

Research Director, Marketing and Sales Technology




  • By:  Gerry Murray Loading

    This IDC study assesses the state of social marketing solutions for large enterprises (1,000+ employees). The industry has consolidated, and leading social marketing solutions have rapidly evolved into platforms that have multiple social fu...
  • By: 

    • James McCormick Loading
    • Gerry Murray Loading
    • Laurie Buczek Loading
    This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates sup...
  • By: 

    • Laurie Buczek Loading
    • Gerry Murray Loading
    • Wayne Kurtzman Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Alan Webber Loading
    • Tapan Patel Loading
    • MaryAnn Holder-Browne Loading
    • Abhishek Kumar Loading
    This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
More results   for Analyst Research
  • CX Path: Enterprise Marketing Software CSAT Killers, 2024

    By:

    Gerry Murray Loading

    Topics:

    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2024 Q4 IDC Survey Spotlight Tech Supplier

  • CX Path: Enterprise Marketing Software Spend, 2024

    By:

    Gerry Murray Loading

    Topics:

    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • CX Path: Enterprise Marketing Software Top Challenges, 2024

    By:

    Gerry Murray Loading

    Topics:

    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2024 Q4 IDC Survey Spotlight Tech Supplier


More results   for Planned Research