Apr 2020 | IDC Link | Doc # lcUS46222420
By:
Gerry Murray
Research Director, Marketing and Sales Technology
On April 10, 2020, in a rare show of united front against a novel common adversary, Google and Apple announced a joint partnership with the intent of providing an anonymous contact tracing capability for COVID-19 infections. The unique prop...
Mar 2020 | IDC Link | Doc # lcUS46171720
By:
Gerry MurrayResearch Director, Marketing and Sales Technology
COVID-19 and the social distancing economy present unique challenges at every level of our personal and professional lives. When buyers stop buying, the challenges are especially daunting for marketers. The OCED estimates that consumer spen...
Jul 2019 | IDC Link | Doc # lcUS45364319
By:
Douglas Hayward
Research Director, Worldwide Digital Strategy and Agency Services, Gerry MurrayResearch Director, Marketing and Sales Technology
Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboardi...
Jul 2020 | IDC Survey Spotlight | Doc # US46367120
By:
Gerry MurrayResearch Director, Marketing and Sales Technology
This IDC Survey Spotlight presents findings on top marketing technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. 35%+ of respondents cited integration, identity, and compliance as the three top ch...
Jul 2020 | IDC Survey Spotlight | Doc # US46367320
By:
Gerry MurrayResearch Director, Marketing and Sales Technology
This IDC Survey Spotlight presents findings on top sales technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. More than 45% of respondents cited "identity, privacy, and consent management" as their...
Jun 2020 | Market Share | Doc # US45917420
By:
Gerry MurrayResearch Director, Marketing and Sales Technology
This IDC study presents estimated 2019 marketing campaign management software revenue shares in a total market valued at $13.8 billion. "Marketing campaign management software is expected to suffer less economic damage than other areas of t...