IDC FutureScape Webcast: Worldwide Chief Marketing Officer 2021 Predictions

Dec 2020 | Event Proceeding | Doc # US47171220

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key developments that will impact the skills, practices, and technology needs of chief marketing officers (CMOs) and their teams as they learn to thrive in the next ...

Key Takeaways from Oracle's Fusion Cloud Applications and Cloud CX Events

Nov 2020 | IDC Perspective | Doc # US46912820

By: Eric NewmarkProgram Vice President - SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce, Alan WebberProgram Vice President, Customer Experience, Ritu JyotiProgram Vice President, Artificial Intelligence Research , Global AI Research Lead, Gerry MurrayResearch Director, Marketing and Sales Technology, David WallaceResearch Director, Customer Intelligence and Analytics, Lisa RowanResearch Vice President, HR, Talent, and Learning Strategies, Laura BeckerResearch Manager, Employee Experience: Benefits, Wellness and Employee Engagement, Worldwide Services Group, Megan Buttita, MLISResearch Director, Emerging Trends in Talent Acquisition, Worldwide Services Group, Mark ThomasonResearch Director, Alexandros StratisResearch Manager, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce

This IDC Perspective summarizes key takeaways from Oracle Live: Cloud Applications, held September 29, and Oracle Virtual Analyst Summit: Oracle Cloud CX, held October 1. Both events focused on upcoming product releases, future product road...

IDC FutureScape: Worldwide Chief Marketing Officer 2021 Predictions

Oct 2020 | IDC FutureScape | Doc # US46913020

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberProgram Vice President, Customer Experience, Laurie BuczekResearch Vice President, CMO Advisory Practice, Karsten WeideProgram Vice President, Media & Entertainment, Warren LaneResearch Analyst, David WallaceResearch Director, Customer Intelligence and Analytics

This IDC study presents 10 transformational trends for CMOs and their marketing teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, empathy and trust, social responsibility, and operation...