Gerry Murray

Research Director, Marketing and Sales Technology




This IDC MarketScape compares the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales. This...
This IDC Market Perspective analyzes the announcements from Salesforce's 2021 Dreamforce event. Salesforce made a number of significant announcements around its various products during the event that will have far-ranging implications in th...
This IDC Market Analysis Perspective presents an overview of the market for marketing software, the competitive landscape, buyer perspectives, the future view of the market, and advice for technology suppliers.
More results
    Framework for Customer Centric Marketing
    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q1 IDC Perspective Tech Buyer

    IDC MarketScape: Worldwide Customer Data Platforms Focused on Financial Services Industries 2022 Vendor Assessment
    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2022 Q1 IDC MarketScape Tech Buyer

    IDC MarketScape: Worldwide Customer Data Platforms Focused on Growth Businesses 2022 Vendor Assessment
    Topics:
    Software, Consumer, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q1 IDC MarketScape Tech Buyer


More results
Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Worldwide, North America