Gerry Murray
Research Director, Marketing and Sales Technology
On November 30, 2021, Salesforce announced its FY 3Q22 earnings. Earnings this quarter were strong, with total revenue of $6.86 billion for the quarter, a 27% year-over-year (YoY) increase from FY 3Q21. With the inclusion of Slack, the comp...
The SMB marketing platform world continues to heat up as Sendinblue joins a fistful of vendors that have recently raised nine-figure funding rounds. Sendinblue has put the money to work quickly by spending $47 million to make three acquisit...
Amperity announced Amperity 4.0, including enhancements to its CDP and additional products all designed for brands to deliver personalized interactions to customers using first-party data. Highlights include real-time event streaming, perfo...
This IDC MarketScape compares the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales. This...
This IDC Market Perspective analyzes the announcements from Salesforce's 2021 Dreamforce event. Salesforce made a number of significant announcements around its various products during the event that will have far-ranging implications in th...
This IDC Market Analysis Perspective presents an overview of the market for marketing software, the competitive landscape, buyer perspectives, the future view of the market, and advice for technology suppliers.
Framework for Customer Centric Marketing
IDC MarketScape: Worldwide Customer Data Platforms Focused on Financial Services Industries 2022 Vendor Assessment
IDC MarketScape: Worldwide Customer Data Platforms Focused on Growth Businesses 2022 Vendor Assessment
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