IDC FutureScape Webcast: Worldwide CMO 2020 Predictions

Nov 2019 | Event Proceeding | Doc # WC20191105

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five...

IDC FutureScape: Worldwide CMO 2020 Predictions

Oct 2019 | IDC FutureScape | Doc # US44750519

By: Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberProgram Vice President, Customer Experience, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment, Warren LaneResearch Analyst

This IDC study outlines 10 of the most urgent issues CMOs must master to drive their brands, organizations, and careers to the top of the next set of disruptions coming to marketing."Marketing is transitioning from a decade of investment an...

Oracle OpenWorld 2019: Opening the Ecosystem and Automating the Enterprise

Oct 2019 | IDC Perspective | Doc # US45580019

By: Eric NewmarkProgram Vice President - SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Dan VessetGroup Vice President, Analytics and Information Management, Melissa WebsterProgram Vice President, Content and Digital Media Technologies, Steve WhiteProgram Vice President, Channels and Alliances, Stewart BondResearch Director, Data Integration and Data Intelligence Software, Paul EdwardsDirector, Software Channels Research, Lynne SchneiderResearch Director, Data as a Service, Shari LavaResearch Director, SMB, Pam MillerDirector, Infrastructure Channels Research, Gerry MurrayResearch Director, Marketing and Sales Technology, Carl W. OlofsonResearch Vice President, Data Management Software, Ritu JyotiProgram Vice President, Artificial Intelligence Strategies, Alan WebberProgram Vice President, Customer Experience

This IDC Perspective summarizes key takeaways from Oracle OpenWorld 2019 for technology buyers, including discussion around new product releases, future product road maps, and Oracle's overall strategy."Oracle OpenWorld 2019 delivered sever...