Gerry Murray
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On September 12, 2024, Adobe announced its 3Q24 results for its financial quarter ending August 30, 2024. Earnings for the quarter were good, with total revenue of $5.41 billion, which is an 11% year-over-year (y/y) increase as reported and...
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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Data and data infrastructure are so important for brands today that one could argue that data infrastructure is the brand, even more in the era of generative AI (GenAI). The deepening partnership between Acxiom and ActionIQ represents a sig...
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This IDC Market Analysis Perspective presents an overview of the market for marketing software, the competitive landscape, buyer perspectives, future view of the market, and advice for technology suppliers.
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This IDC Market Presentation provides application vendor ratings by 13 application areas from IDC's 2024 CX Path Survey. IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX a...
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This IDC Survey examines the results of IDC's June 2024 Future Enterprise Resiliency and Spending (FERS) Survey. This IDC Survey also assesses the expectations for disruption from GenAI, adoption readiness, and proof of concept and producti...
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CX Path: Enterprise Marketing Software CSAT Killers, 2024
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CX Path: Enterprise Marketing Software Spend, 2024
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CX Path: Enterprise Marketing Software Top Challenges, 2024
More results for Planned Research