Gerry Murray

IDC
Analysts
Current: Gerry Murray

Gerry Murray

Research Director, Marketing and Sales Technology

IDC Links
Analyst Research

Optimizely Delivers Deep Customer Insights Value with Zaius CDP Acquisition

Mar 2021 | IDC Link | Doc # lcUS47558721

By: David WallaceResearch Director, Customer Intelligence and Analytics, Gerry MurrayResearch Director, Marketing and Sales Technology, Marci MaddoxResearch Director, Digital Experience Strategies

Optimizely Inc. announced the acquisition of Zaius, adding a repository of digital customer data and AI-based segmentation and customer journey orchestration technologies to its digital customer experience platform. These new capabilities w...
Salesforce FY 4Q21 and End-of-Year Earnings: Salesforce Eclipses $20 Billion in Annual Revenue in a Challenging Year

Mar 2021 | IDC Link | Doc # lcUS47540321

By: Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Warren LaneResearch Analyst, Wayne KurtzmanResearch Director, Social and Collaboration, Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberProgram Vice President, Customer Experience

On February 25, Salesforce announced FY 4Q21 and end-of-year earnings. The company's earnings were very strong, beating revenue expectations and setting a record for both its top and bottom lines.
Sitecore Expands Its Digital Experience Portfolio with the Intent to Acquire Boxever and Four51

Mar 2021 | IDC Link | Doc # lcUS47509221

By: Marci MaddoxResearch Director, Digital Experience Strategies, Gerry MurrayResearch Director, Marketing and Sales Technology, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications

Today's customers have high expectations for frictionless, immersive, and empathetic shopping and browsing experiences in the channel of their choice. To be competitive, brands must personalize interactions in fractions of a second at scale...

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Salesforce to Acquire Slack: A Broad View of Possibilities and Implications

Jan 2021 | Market Note | Doc # US47299721

By: Wayne KurtzmanResearch Director, Social and Collaboration, Alan WebberProgram Vice President, Customer Experience, Gerry MurrayResearch Director, Marketing and Sales Technology, Mary WardleyProgram Vice President, Customer Care and CRM, Gerry BrownCX Research Director, European Software Group

This IDC Market Note discusses the announcement of the definitive agreement published on December 1, 2020, for Slack (NYSE: WORK) to be acquired by Salesforce (NYSE: CRM).With a definitive agreement signed for Slack to be acquired by Salesf...
IDC FutureScape Webcast: Worldwide Chief Marketing Officer 2021 Predictions

Dec 2020 | Event Proceeding | Doc # US47171220

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key developments that will impact the skills, practices, and technology needs of chief marketing officers (CMOs) and their teams as they learn to thrive in the next ...
Key Takeaways from Oracle's Fusion Cloud Applications and Cloud CX Events

Nov 2020 | IDC Perspective | Doc # US46912820

By: Eric NewmarkProgram Vice President of IDC’s SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce division, Alan WebberProgram Vice President, Customer Experience, Ritu JyotiProgram Vice President, Worldwide Artificial Intelligence and Automation Research Practice Global AI Research Lead, Gerry MurrayResearch Director, Marketing and Sales Technology, David WallaceResearch Director, Customer Intelligence and Analytics, Lisa RowanResearch Vice President, HR, Talent, and Learning Strategies, Laura BeckerResearch Manager, Employee Experience & Sustainability/ESG Services, Megan Buttita, MLIS, Mark ThomasonResearch Director, Alexandros StratisResearch Manager, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce

This IDC Perspective summarizes key takeaways from Oracle Live: Cloud Applications, held September 29, and Oracle Virtual Analyst Summit: Oracle Cloud CX, held October 1. Both events focused on upcoming product releases, future product road...

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Analyst Location

United States

Coverage

Marketing and sales operations

Regions

Worldwide, North America

Related Links

Planned Research

Team member of

CMO Advisory Service, IT Executive Programs Analyst Team