Gerry Murray

Research Director, Marketing and Sales Technology




By: 
Gerry Murray
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This IDC Perspective provides insights into martech budgets and spending plans for 2022. "Martech buyers today need to address consumer demand for the highest levels of privacy and personalization in every interaction," said Gerry Murray, r...
By: 
Gerry Murray
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This IDC Perspective busts the myth that customer data sets are inherently customer centric. Customer centricity is far more dependent on practices and protocols associated with customer data relationships than data management and analytics...
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Gerry Murray
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Roger Beharry Lall
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This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."The digital marketing stack is an existential necessity," said Gerry Murray, research director, IDC's Marketing Automation Technol...
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    Data and Analytics Dominate Martech Spend
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q3 IDC Perspective Tech Buyer

    Enterprise Marketing Software CSAT Killers, 2022
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q3 IDC Survey Spotlight Tech Supplier

    IDC MarketScape: Worldwide Customer Data Platforms Focused on Growth Businesses 2022 Vendor Assessment
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q3 IDC MarketScape Tech Buyer


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Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Worldwide, North America