Gerry Murray
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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Data and data infrastructure are so important for brands today that one could argue that data infrastructure is the brand, even more in the era of generative AI (GenAI). The deepening partnership between Acxiom and ActionIQ represents a sig...
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At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...
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This IDC Market Analysis Perspective presents an overview of the market for marketing software, the competitive landscape, buyer perspectives, future view of the market, and advice for technology suppliers.
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This IDC Market Presentation provides application vendor ratings by 13 application areas from IDC's 2024 CX Path Survey. IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX a...
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This IDC FERS survey assesses expectations for GenAI spending, the need for external services, and the keys to success with early initiatives.
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CRM Applications Market Shares 2023
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FERS Survey (FoCX) - 1Q24
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GenAI Use Cases for Marketing
More results for Planned Research