Worldwide Customer Data Platform Market Shares, 2020: The Flight to First-Party Data Is On, and CDPs Win Big

Jul 2021 | Market Share | Doc # US48052920

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC study presents estimated 2020 customer data platform (CDP) software revenue shares in a total market valued at $1.3 billion. IDC expects significant change in the structure of the CDP market now that several major IT vendors includ...

Worldwide Customer Data Platform Forecast, 2021–2025: Market to Surge to More than $3 Billion by 2025

Jul 2021 | Market Forecast | Doc # US48054421

By: Gerry MurrayResearch Director, Marketing and Sales Technology

This IDC study presents the size and growth for the customer data platform (CDP) market worldwide. "The pandemic put a premium on customer data," said Gerry Murray, director, Marketing and Sales Technology research at IDC. "Brands suddenly ...

Adobe Summit 2021

Jun 2021 | IDC Perspective | Doc # US48010321

By: Alan WebberProgram Vice President, Customer Experience, Melinda-Carol BallouResearch Director, Agile ALM, Quality & Portfolio Strategies, Laurie BuczekResearch Vice President, CMO Advisory Practice, Leslie HandGroup Vice President, IDC Retail and Financial Insights, David WallaceResearch Director, Customer Intelligence and Analytics, Jordan JewellResearch Director, Digital Commerce and Enterprise Applications, Marci MaddoxResearch Director, Digital Experience Strategies, Gerry MurrayResearch Director, Marketing and Sales Technology, Adelaide O'BrienResearch Director, Government Digital Transformation Strategies, Ritu JyotiGroup Vice President, Worldwide Artificial Intelligence and Automation Research Practice Global AI Research Lead

This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation."Adobe's recent Summit event on the ne...