The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity
This IDC Perspective busts the myth that customer data sets are inherently customer centric. Customer centricity is far more dependent on practices and protocols associated with customer data relationships than data management and analytics...
This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."The digital marketing stack is an existential necessity," said Gerry Murray, research director, IDC's Marketing Automation Technol...
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