Gerry Murray
According to LinkedIn posts and tech media sources, Oracle laid off staff in its CX business units on Monday August 1, 2022. Judging from LinkedIn posts the layoffs included roles in advertising, marketing, consulting, solution engineering ...
Zoho held its annual Analyst Day in Austin TX July 25-27. The company announced it grew revenue by 38% and now has more than 80 million users and more than 500,000 active accounts, 55 business apps running on its Zoho One platform and a bur...
Salesforce held its Connections conference in Chicago June 8-9, 2022, with nearly 8,000 attendees. What once was an email marketing conference now features comprehensive customer experience curriculum spanning multiple front office solution...
This IDC Perspective provides insights into martech budgets and spending plans for 2022. "Martech buyers today need to address consumer demand for the highest levels of privacy and personalization in every interaction," said Gerry Murray, r...
This IDC Perspective busts the myth that customer data sets are inherently customer centric. Customer centricity is far more dependent on practices and protocols associated with customer data relationships than data management and analytics...
This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."The digital marketing stack is an existential necessity," said Gerry Murray, research director, IDC's Marketing Automation Technol...
Data and Analytics Dominate Martech Spend
Enterprise Marketing Software CSAT Killers, 2022
IDC MarketScape: Worldwide Customer Data Platforms Focused on Growth Businesses 2022 Vendor Assessment
More results