Gerry Murray

Research Director, Marketing and Sales Technology




By: 
Gerry Murray
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David Wallace
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Douglas Hayward
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This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data management and AI and ana...
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Eric Newmark
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Carl W. Olofson
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Kevin Permenter
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Dave McCarthy
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Michelle Morgan
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Jerry Silva
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Marc DeCastro
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Al Gillen
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Gerry Murray
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, Matthew Merker,
Erin Hichman
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Christopher Webber
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Jim Mercer
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Philip Bues
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Jeff Newton
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This IDC Market Perspective discusses relevant news, announcements, and themes from Oracle's CloudWorld 2022 event held in Las Vegas on October 17–20, 2022. Over the past several years, Oracle has shifted its entire business focus and strat...
By: 
Gerry Murray
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This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17."Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and...
More results
    Enterprise Marketing Software CSAT Killers, 2023
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q1 IDC Survey Spotlight Tech Supplier

    Enterprise Marketing Software Spend, 2023
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q1 IDC Survey Spotlight Tech Supplier

    IDC FutureScape: Sales
    By:
    Laurie Buczek
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    Gerry Murray
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2023 Q1 IDC Perspective Tech Buyer


More results
Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Worldwide, North America