target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Presentation - Doc Document number: # US51021724
IDC CX Path: Vendor Ratings, 2024
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Abstract
This IDC Market Presentation provides application vendor ratings by 13 application areas from IDC's 2024 CX Path Survey.
IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX application adoption, the CX buyer's journey, and CX vendor preferences and ratings.
Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward CX buying channels, pricing options, CX management platforms, and ratings, spend, and advocacy scores for 13 functional application markets: advertising, marketing, sales, digital commerce, configure price quote (CPQ), product information/experience management (PIM/PXM), contact center and customer service, voice of the customer (VOC), customer experience orchestration, customer engagement and communications, customer data platforms, customer/product analytics, and aftermarket service operations.