Marci Maddox

Research Vice President, Digital Experience Strategies




  • By: 

    • Stanley B. Gibson Loading
    • Marci Maddox Loading
    本IDC PeerScape介绍了利用GenAI重塑CX的三种实践。“GenAI非常强大,但它是新兴事物,而客户是一项宝贵资产。睿智的领导者会把精力集中在POC上,它既能实现ROI,又能将风险降至最低,同时还能为未来更亲密的客户互动指明方向。”——IDC CIO/CXO信息科技智库服务助理研究顾问Stanley B. Gibson表示。
  • By: 

    • Laurie Buczek Loading
    • Marci Maddox Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • MaryAnn Holder-Browne Loading
    • Lavanya Jindal Loading
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
  • By:  Marci Maddox Loading

    IDC Innovators are emerging vendors with revenue of less than $100 million that have demonstrated success in either a growing technology segment or an innovative new technology approach — or both. This IDC Innovators study profiles BlueRush...
More results   for Analyst Research
  • AI and Accessibility: New possibilities for the Future of Work

    By:

    • Amy Loomis, Ph.D. Loading
    • Marci Maddox Loading

    Topics:

    Software, Digital transformation, Future of work

    Planned for CY2024 Q2 IDC Perspective Tech Buyer

  • Future of Customer Experience impacts on Persuasive Content

    By:

    Marci Maddox Loading

    Topics:

    Software

    Planned for CY2024 Q2 IDC Perspective Tech Buyer

  • GenAI Awareness, Readiness & Commitment: 2024 Outlook GenAI Plans and Implications for External Services Providers, AI-ready Infrastructure, AI Platforms, and GenAI Applications

    By:

    • Mary Johnston Turner Loading
    • Jennifer Hamel Loading
    • Marci Maddox Loading
    • Mickey North Rizza Loading
    • Neil Ward-Dutton Loading
    • Rick Villars Loading

    Topics:

    Software, Big data, Cloud services, Services, Global IT and economic markets, Cloud computing, Cognitive/artificial intelligence, Innovation accelerators

    Planned for CY2024 Q2 IDC Survey Tech Supplier


More results   for Planned Research