Marci Maddox

Research Vice President, Digital Experience Strategies




By: 
Marci Maddox
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These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.The customer experience has tilted on its conventional axis such that every customer interaction, from digital marketing to cus...
By: 
Marci Maddox
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This IDC Perspective explores the challenges and opportunities in collecting, using, and sharing customer data within the context of a content marketing strategy. Customer data platforms offer a central location to house and manage all data...
By: 
Marci Maddox
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This IDC study provides a sizing of the worldwide digital asset management software market in the calendar year 2021, including updates to the first half of 2022 revenue, and a forecast through 2026 by geographical region. It includes comme...
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    Accessibility: Preparing for Compliance in 2025
    By:
    Marci Maddox
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    Topics:
    Software

    Planned for CY2023 Q1 IDC Perspective Tech Buyer

    IDC FutureScape:2023年全球IT行业预测
    By:
    Marci Maddox
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    ,
    Rick Villars
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    ,
    Al Gillen
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    ,
    Tony Olvet
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    ,
    Elaina Stergiades
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    ,
    Chandana Gopal
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    ,
    Linus Lai
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    ,
    Mary Johnston Turner
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    ,
    Gina Smith, PhD
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    ,
    Thomas Meyer
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    ,
    Sandra Ng
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    ,
    Simon Ellis
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    ,
    Ritu Jyoti
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    ,
    Maureen Fleming
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    ,
    Rahiel Nasir
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    ,
    Robert Parker
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    ,
    Leif Eriksen
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    ,
    Tom Mainelli
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    ,
    Jeffrey Hojlo
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    ,
    Amy Loomis, Ph.D.
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    ,
    Andrea Siviero
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    Topics:
    Technology buyer, Digital transformation

    Planned for CY2023 Q1 Tech Buyer Presentation Tech Buyer

    Innovation in Communications as a Service
    By:
    Marci Maddox
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    Topics:
    Software

    Planned for CY2023 Q1 IDC Perspective Tech Buyer


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