target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US52561224
IDC's Web Content Management System Survey, 2024
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Abstract
This IDC Survey presents key use cases, buying criteria, and key capabilities for web content management software (CMS) from IDC's June 2024 Web Content Management System Survey. The content also delves into the decision-making process regarding spending on website software.
"Currently, hybrid-headless CMS solutions are gaining traction for their flexibility in website creation. With a notable increase in organizations planning to adopt this approach, it signals a new era of digital innovation and flexibility," stated Marci Maddox, research vice president, Digital Experience Strategies at IDC. "In addition, organizations adopting a CMS with embedded AI/GenAI features is underway, driven by the need for innovation, cost efficiency, and enhanced customization. "