Douglas Hayward
Measured in like-for-like terms, WPP grew its revenue excluding pass-through costs by a very healthy 12.1% in 2021 to reach £10.4 billion ($14.3 billion), erasing the revenue decline of 2020 and overtaking its 2019 revenue in real terms. To...
Dentsu grew worldwide by 13.1% organically in 2021, driven both by a return of demand for creative and media services among clients and by demand for "CXML" services around marketing-related technology and transformation. Dentsu is simplify...
Interpublic accelerated to double-digit growth in 2021, with revenue up 12% organically to $9.1 billion. Growth is expected to be a more normal 5% in 2022, and to hit or beat this target, Interpublic must continue doubling down on the data-...
This IDC Market Presentation presents a discussion by IDC's services analysts on a look back on 2021 and look ahead to 2022, as the continuing presence of COVID-19, the war for talent, and inflation create continued uncertainty on a global ...
This IDC Market Note analyzes the decisions at IBM: IBM Consulting is the new brand for Global Business Services unit, following the spin-off of Global Technology Services as Kyndryl. The new name reflects a stronger focus on the applicatio...
This IDC study provides IDC's top 10 predictions for worldwide services for 2022 and beyond."Organizations' partnerships with services firms are expected to grow as the war for talent combined with the need to achieve higher levels of digit...
2021 Progress Report: Dentsu
2021 Progress Report: Interpublic
2021 Progress Report: Omnicom
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