target audience: TECH BUYER Publication date: Oct 2023 - Document type: IDC FutureScape - Doc Document number: # US51281523
IDC FutureScape: Worldwide Small and Medium-Sized Business 2024 Predictions
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Abstract
This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024.
"2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy economic waters pushing the need to automate. As a result, IDC forecasts a spike in SMB IT investments and embarkment on new IT projects as SMBs seek to lean into technology to strengthen their operations and to foster continued growth," observes Katie Evans, research director, Worldwide Small and Medium-Sized Business Markets at IDC.