target audience: TECH BUYER Publication date: Oct 2023 - Document type: IDC FutureScape - Doc Document number: # US50107023
IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions
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Abstract
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for marketing to evolve its culture, people, processes, and technology,” says Laurie Buczek, research vice president, IDC’s CMO Advisory Practice. “The IDC predictions will allow chief marketing officers to stay one step ahead of the continual shifts and the rising strategic importance of marketing in driving business growth.”