CMO Advisory Service Team
New Research
This IDC Web Conference discusses the findings of 20th annual Tech Marketing Spending and provides actionable advice to guide your marketing priorities to thrive during the 2023 storms of disruption. Tech marketing leaders face another year...
This IDC Perspective offers CMOs, their management teams, and their C-Suite colleagues a window into the results of IDC's 2022 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 20th year) is a...
This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and evolving the role of the chief marketing officer over the next one to three years. As the digital transformation...
This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...
This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted in...
This IDC FutureScape presents IDC's top 10 agenda items for B2B sales leaders for 2022 and beyond. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most signifi...
This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
This IDC study outlines 10 of the most critical areas that CMOs must address to not only survive but also thrive in the next era. The 10 transformational trends for CMOs and their marketing organizations share common themes including naviga...
«First | ‹Previous | 21 to 30 of 31 results | Next› | Last»