target audience: TECH BUYER  Publication date: Dec 2023 - Document type: IDC Perspective - Doc  Document number: # US51464723

Marketing Investment Planner for 2024: Executive Summary

By:  Laurie Buczek Loading


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This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) titled the 2024 Marketing Investment Planner, is available for purchase. Interested clients can contact their IDC account manager. IDC’s Tech Marketing Benchmark Survey provides evidence-based quantitative insight for marketing planning, performance, and productivity management and transformation into the next era marketing powerhouse.

“We are moving into the next era of digital business. Marketing’s playbook is quickly changing to enable precision marketing, shifting to automate and dynamically deliver the content and engagement buyers expect,” says Laurie Buczek, research vice president, CMO Advisory Practice at IDC. “Maintaining a prioritized investment in marketing is critical to support a firm’s business growth objectives.”


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