CMO Advisory Service Team
New Research
This IDC study provides IDC’s 2024 top 10 predictions for generative artificial intelligence.“Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business impact,” s...
This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024."These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and disruption...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines the role of human interaction in the buying journey as the acceleration of digital buying preferenc...
This IDC Survey addresses tech marketing organizational changes and new models for success in the digital experience era. This document examines the impetus behind the changes, objectives, new functionals, and models for the marketing organ...
This IDC Web Conference presents a discussion by IDC's vice president of the CMO Advisory Practice, Laurie Buczek, along with research manager, Fred Isbell, share findings and key insights from the latest research on the future marketing or...
This IDC Survey Spotlight explores the marketing metrics that are key priorities for CMOs. It highlights the results from IDC's 2022 C-Suite Survey that surveyed 858 C-suite executives responsible for driving the digital transformation of t...
This IDC Survey highlights the results of IDC's 2022 C-Suite Survey. This analysis is done on questions regarding perspectives from marketing executives in the C-suite. This document includes 76 respondents from the marketing functional are...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most cri...
This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...
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