CMO Advisory Service Team

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services

Abhishek Kumar

Associate Research Director

New Research


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    • Estelle Quek Loading
    This IDC Perspective highlights the critical need for organizations to transform their workforce operations to achieve better value and outcomes, both internally and for customers in this digital-first world of AI everywhere. It features an...
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    • Laurie Buczek Loading
    • Gerry Murray Loading
    • Wayne Kurtzman Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Alan Webber Loading
    • Tapan Patel Loading
    • MaryAnn Holder-Browne Loading
    • Abhishek Kumar Loading
    This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
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    • Sudhir Rajagopal Loading
    • Marc DeCastro Loading
    • Heather Hershey Loading
    • Roger Beharry Lall Loading
    • Abhishek Kumar Loading
    • Gerry Murray Loading
    • Aly Pinder Loading
    • Lou Reinemann Loading
    • Mary Wardley Loading
    This IDC study presents 10 of the most urgent business and technology agenda areas for customer experience executives for 2025 and beyond."In the evolving landscape of customer experience, the true potential of generative AI will hinge on h...
  • By:  Abhishek Kumar Loading

    The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) marketing technology (martech) market, the impact of current trends, the criteria for vendor selection, and guidance for...
  • By:  Laurie Buczek Loading

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...
  • By:  Abhishek Kumar Loading

    "We are only seeing the tip of the iceberg in terms of the application of generative AI (GenAI) to customer experience initiatives," says Abhishek Kumar, associate research director at IDC. "Companies in China are demonstrating their commit...
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    • Abhishek Kumar Loading
    • George Briford Loading
    • Nigel Wallis Loading
    This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the worldwide banking industry in 2024. By understanding how the business side ...
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    • Abhishek Kumar Loading
    • George Briford Loading
    • Nigel Wallis Loading
    This Industry Market Forecast provides technology suppliers with an overview of the worldwide banking spending for digital transformation (DX) and insights into the market context influencing that spend for 2024.This allows readers to under...
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    • Laurie Buczek Loading
    • Lavanya Jindal
    • Michelle Morgan Loading
    • Lou Reinemann Loading
    • Ornella Urso Loading
    • Marci Maddox Loading
    This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling exp...
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    • Surya Narayan Saha Loading
    • Abhishek Kumar Loading
    This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the insurance industry in Asia/Pacific in 2024. By understanding how the busine...

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