target audience: TECH SUPPLIER  Publication date: Sep 2024 - Document type: Market Presentation - Doc  Document number: # AP51544924

C2G IDC Playbook for Tech Marketing Leaders: Expansion Strategies for Martech China Vendors into Asia/Pacific

By:  Abhishek Kumar Loading

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Abstract


The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) marketing technology (martech) market, the impact of current trends, the criteria for vendor selection, and guidance for technology vendors that will be useful to China vendors seeking to expand into the region.

China tech marketing leaders can use this information when seeking clarity about tech buyer investment priorities and the impact of market trends. The playbook offers insights based on IDC surveys and tracker data, insights on the top martech vendors, and market insights on current and future trends, and the ecosystem landscape. IDC advises China martech vendors on how to maximize the outcomes they desire from their expansion investments and offers essential guidance to tech vendor marketing leaders on strategies to capture growth opportunities in this market with targeted messages and offerings contextualized for countries and industries in region.



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