Ornella Urso

Senior Research Analyst, IDC Retail Insights




By: 
Ornella Urso
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Melissa Fremeijer-Holtz
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This IDC Market Presentation provides an overview of the current status of communication platform-as-a-service (CPaaS) adoption in retail. It introduces the overall framework of retail customer experience and explains the importance of CPaa...
By: 
Ornella Urso
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Filippo Battaini
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Sofia Poggi
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, Cristiano Quattrini
This IDC PlanScape enables retail companies and brands to identify the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) to enhance omni-channel and headless commerce using a retail commerce pla...
By: 
Ornella Urso
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This IDC Market Glance offers a graphical representation of retail systems through the lens of enhancing real-time customer experience (CX). This market overview illustrates key segments and subsegments of retail CX architecture around enga...
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    Cases of ecommerce and store processes integration
    By:
    Filippo Battaini
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    Ornella Urso
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    Planned for CY2022 Q3 Tech Buyer Presentation Tech Buyer

    Customer Experience - A case study
    By:
    Ornella Urso
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    Filippo Battaini
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    Topics:
    Software, Hardware, Mobility

    Planned for CY2022 Q3 IDC Perspective Tech Buyer

    IDC MarketGlance: Retail Customer Experience, 2Q22
    By:
    Ornella Urso
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    Filippo Battaini
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    Topics:
    Software, Hardware, Mobility

    Planned for CY2022 Q3 Market Perspective Tech Supplier


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Analyst Location

Italy



Regions

Central and Eastern Europe, Western Europe

Team member of

IDC Retail Insights