CPaaS in Retail: Retailers and Brands Increase Focus on Contextual Experience and Conversational Commerce
This IDC Market Presentation provides an overview of the current status of communication platform-as-a-service (CPaaS) adoption in retail. It introduces the overall framework of retail customer experience and explains the importance of CPaa...
This IDC Market Glance offers a graphical representation of retail systems through the lens of enhancing real-time customer experience (CX). This market overview illustrates key segments and subsegments of retail CX architecture around enga...
Cases of ecommerce and store processes integration
Customer Experience - A case study
IDC MarketGlance: Retail Customer Experience, 2Q22
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