Ornella Urso

IDC
Analysts
Current: Ornella Urso

Ornella Urso

Senior Research Analyst, IDC Retail Insights

Analyst Research

What are the Top 3 Priorities in Which Retail Subindustries Plan to Use Artificial Intelligence Systems?

Jul 2020 | IDC Survey Spotlight | Doc # EUR146596720

By: Ornella UrsoSenior Research Analyst, IDC Retail Insights

This IDC Survey Spotlight provides a snapshot of artificial intelligence (AI) and machine learning (ML) systems application over the next 12 months. With AI and ML as the main Innovation Accelerators for retailers' technology investments in...
The State of Retail Business Model Innovation and the Path Toward Retail Innovation Excellence

Jul 2020 | IDC Perspective | Doc # US44995019

By: Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights

In our previous research on retail innovation, we anticipated the importance for retailers strategizing and executing business model innovation by pursuing the overarching guiding principle of retail innovation excellence. In this IDC Persp...
Practices to Simplify Customer Experience

Jul 2020 | IDC PeerScape | Doc # EUR146658820

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights

This IDC PeerScape examines best practices for simplifying customer experience based on insights from four industry leaders in Europe: Swedish furniture manufacturer and seller IKEA, U.K. home energy challenger Octopus, German medical suppl...

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Analyst Location

Italy

Regions

Western Europe, Central and Eastern Europe

Related Links

Planned Research

Team member of

IDC Retail Insights