Ornella Urso
This IDC Market Presentation provides an overview of the current status of communication platform-as-a-service (CPaaS) adoption in retail. It introduces the overall framework of retail customer experience and explains the importance of CPaa...
This IDC PlanScape enables retail companies and brands to identify the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) to enhance omni-channel and headless commerce using a retail commerce pla...
This IDC Market Glance offers a graphical representation of retail systems through the lens of enhancing real-time customer experience (CX). This market overview illustrates key segments and subsegments of retail CX architecture around enga...
Cases of ecommerce and store processes integration
Customer Experience - A case study
IDC MarketGlance: Retail Customer Experience, 2Q22
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