Kroger's Customer-First Strategy: Rewarding Loyal Customers With Personalized Communication to Enhance Contextual CX
This IDC Perspective presents the case study of U.S. food and grocery retailer Kroger and how its loyalty program strategy brought back more personalized communications and offerings through coupons. With the support of its subsidiary 84.51...
This IDC Survey Spotlight shows which key technologies retailers are planning to implement for commerce now and in the next two years. Based on the results from IDC's 2022 Global Retail Operating Models Survey, this document aims at providi...
Achieving Fully Integrated Omni-Channel Retail Commerce Operations: Comparing Customers' and Retailers' Survey Data on the Status of Omni-Channel
This IDC Market Presentation provides an overview on the status of retailers' omni-channel commerce by comparing key findings from IDC's Retail Consumer Insights 2022 and Global Retail Operating Models 2022 Surveys. It shows the key innovat...
Customer Experience - A case study
IDC Futurescape: Worldwide Top 10 Retail Predictions 2023
IDC MarketGlance: Retail Customer Experience, 2Q22
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