target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152688524
Are Retailers Focusing on the Right Technologies to Deliver the Best Online Shopping Experiences?
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Abstract
This IDC Survey Spotlight overviews consumer priorities and retailer investments in enhancing online shopping experiences. Based on IDC's 2024 Consumer Sentiment Survey and IDC's 2024 Global Retail Survey, it examines how retailers are aligning their technology investments with consumer expectations for seamless, secure, and quick checkout experiences; easy-to-navigate websites/apps; and comprehensive product descriptions.