This IDC Survey offers insights into the expanding retail media network (RMN) landscape from the perspective of advertisers, drawing from IDC's Retail Media Network Survey conducted in May 2023. Analyzing results from a global survey encomp...
This IDC Perspective outlines the conditions that retailers must think through to ensure that their customer base, advertisers, is also receiving a fair value for the efficiencies of consumer data without breaking the bank. While brands and...
This IDC study provides an assessment of the principal retail merchandise operations management solutions and discusses what criteria are most important for companies to consider when selecting a vendor."Merchandising is complex and require...
Highlights from NRF 2024: Retail's Big Show
IDC Perspective: NRF's Big Show 2024 Hot Topics and Technology Trends
Planning Smartness: AI in Retail Scenario Planning
More results for Planned Research