IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC PlanScape provides business and technology leaders with the latest information on the rapidly evolving generative AI foundation model and artificial intelligence platform technologies. The content describes the importance of these ...
This IDC Perspective discusses the importance and benefits of "what-if" scenario planning in retail with the integration of artificial intelligence (AI).
"The value of scenario planning challenges existing models and the status quo. ...
This IDC Perspective covers the National Retail Federation (NRF) 2024 event from an analytics and AI lens. The National Retail Federation provides one of the most engaging, exceptionally mapped forums to understand retail in the modern age. ...
This IDC Perspective discusses the National Retail Federation's (NRF's) Big Show and Expo 2024, emphasizing the significant role of technology in digitizing and automating retail business to keep pace with consumers' omni-channel shopping ...
This IDC Survey Spotlight highlights the organizational structure of retail media networks (RMNs) that are being developed combined with active staffing of RMNs by retailers. What types of business structures are being developed, and the ...
This IDC Survey offers insights into the expanding retail media network (RMN) landscape from the perspective of advertisers, drawing from IDC's Retail Media Network Survey conducted in May 2023. Analyzing results from a global survey ...
This IDC Perspective outlines the conditions that retailers must think through to ensure that their customer base, advertisers, is also receiving a fair value for the efficiencies of consumer data without breaking the bank. While brands ...
This IDC study provides an assessment of the principal retail merchandise operations management solutions and discusses what criteria are most important for companies to consider when selecting a vendor.
"Merchandising is complex and ...
This IDC Market Glance offers a high-level view of the emerging generative AI (GenAI) applications landscape. It highlights key vendors of productivity applications, business applications, and industry-specific applications. IDC defines ...
This IDC Market Perspective provides IDC’s views, learnings, perspectives, and advice after attending McKinsey’s global analyst summit held on September 18 and 19, 2023, in New York City. This document discusses touring the company’s Innovation ...
This IDC study provides an assessment of the technologies in terms of their current evolution and technology tracks that are used to establish, understand, and engage with retail data, metrics, and analytics. This includes an overview of ...
This IDC study provides IDC's top 10 predictions for the retail industry in 2024.
Leslie Hand, group vice president, IDC Retail and Financial Insights, emphasized, "Retailers are not investing in small step changes to their portfolios ...
本IDC PlanScape为业务和技术领导者介绍生成式人工智能(GenAI)技术的发展背景,以及制定AI战略以将业务转向未来AI无处不在时代所必须具备的一系列特征。本报告回答了什么是GenAI以及GenAI为什么是未来关键技术等问题,指出了对投资和使用GenAI具有基础性作用的关键活动,带读者了解如何安排GenAI场景的优先顺序才能获得成功,并指出了实现GenAI当前和未来三年价值涉及的利益相关者。
IDC思想领导力研究副总裁Phil Carter表示:“随着AI进入企业的各个业务和技术部门,行业的发展出现了根本性转变,IDC认为,每位CEO都需要制定AI战略,而生成式AI是起点。最好快点开始。我们希望这个框架能帮助每个企业发展自己的'业务影响之路。”
...This IDC Perspective provides insights on how to think about generative AI (GenAI) in the context of ROI and today's business environment, but it will not give you details on what the return on investment (ROI) for generative AI is. GenAI ...
This IDC PeerScape helps retail operational leaders consider the implications of what GenAI can offer them, especially as best practices have yet to be formed. We examine the importance of a data infrastructure and hear from peers in the ...
This IDC Market Presentation summarizes key findings gathered from IDC's 2023 Global Retail Survey on digital or technology-enabled initiatives across all retail business functions, products, and services. This survey polled 840 retailers ...
This IDC PlanScape provides business and technology leaders with a background on where generative artificial intelligence (GenAI) technologies are in their evolution and the set of characteristics needed to develop an AI strategy to transform ...
This IDC study helps retail decision makers identify and navigate the areas of the retail ecosystem that are being digitally transformed as retailers adopt new processes and technologies to underpin organizational change. This annual study ...
This IDC Market Note examines the Tata Consultancy Services (TCS) Analyst Day event held in Boston, Massachusetts, June 13, 2023. We specifically look at the TCS retail and consumer segment and the vision that TCS brings to the table around ...
This IDC Perspective details key takeaways from Blue Yonder ICON. This year's Blue Yonder ICON presented a vision of a revolutionized supply chain that combines abundance with sustainability by reimagining the way data is stored, accessed, ...
This IDC Perspective looks at incentives including price incentives, metrics, and the cost to do business with loyalty programs. Retail loyalty programs permeate a majority of retailers that have invested in and implemented a loyalty program ...
This IDC Survey covers data from IDC's Retail Media Network Survey conducted in May 2023. The document provides the results and analysis from a global survey focused in North America and Europe across 224 retail leaders. Respondents ...
This IDC study provides an initial forecast for the worldwide price optimization and management applications software revenue from 2023 through 2027.
"The past few years have been very challenging on pricing teams to keep up with changing ...
This IDC Survey Spotlight examines retail consumer back-to-normal trends.
The pandemic has caused considerable consternation for shoppers, and slowly, but surely, shoppers have begun to return to pre-pandemic shopping patterns. While ...
This IDC Market Note covers the recent Aptos Engage 2023 and Revionics Insight 2023 customer and analyst event held in Las Vegas, Nevada, from May 16 to 19, 2023. Aptos continues to display leadership in omni-channel retail solutions, with ...