IDC Retail Insights Team
New Research
This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As previou...
This IDC Survey Spotlight identifies the key vendors and partners on whom retailers will rely to harness the power of generative AI (GenAI) and integrate it into their operations over the next 12 months. Based on the results of IDC's 2024 F...
This IDC PlanScape addresses how loyalty solutions must hinge upon hyper-personalization, leveraging omni-channel strategies along with guest data platforms, real-time analytics, and AI to ensure that every opportunity for guest engagement ...
This IDC Perspective discusses the top retail generative AI (GenAI) use cases. Over 63.8% of retailers are investing in generative AI, focusing on use cases like natural language understanding and content generation despite facing challenge...
This IDC PlanScape report highlights the transformative impact of computer vision technology on the retail sector in Asia/Pacific, particularly in enhancing automated and self-checkout stores. It underscores the technology's role in streaml...
The IDC MarketScape evaluates leading software providers by quantitatively and qualitatively assessing their capabilities and strategies regarding their loyalty offerings for retail businesses. With an emphasis on personalized and contextua...
This IDC MarketScape profiles key CRM software providers in the retail sector, assessing their strategies and capabilities to meet the evolving needs of retail companies, with a focus on customer-centric approaches and technological innovat...
This IDC Market Note discusses the Shoptalk 2024 event held in Mandalay Bay, Las Vegas, and the key takeaways from the event. The primary Shoptalk event each year drives tens of thousands of retailers, vendors, and adjacent professionals to...
This Industry Analysis Perspective report is designed to provide technology companies' sales, marketers, and product and channel managers with foundational insights into the retail apparel, footwear, and accessories (retail apparel) industr...
This IDC Perspective highlights the transformative impact of generative AI (GenAI) in retail operations, focusing on the top 10 use cases available now for use in stores. This document covers the benefits of GenAI in enhancing employee prod...
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