Alex Holtz
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This IDC Perspective discusses the Digital Advertising Market Model (DAMM), which is an IDC offering that is focused on the digital advertising market. Its purpose is to provide a custom digital advertising market model that allows media co...
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This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, and the ...
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This IDC Perspective provides update on advertising on connected television (CTV) with retail media networks (RMNs). The retail media advertising landscape via retail media networks is growing rapidly, driven by the power of first-party dat...
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IDC Innovators: Focus on 2024 Innovative Cloud Service Vendors for Media & Entertainment
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IDC Market Glance: Media & Entertainment Cloud Services Categories & Vendor Update for 2024
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IDC Market Glance: Media and Entertainment Cloud Platforms and Services Vendor Ecosystem, 2Q24
More results for Planned Research