target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Web Conference Proceeding: Tech Supplier - Doc  Document number: # US52322924

Unlocking Customer Value with Experience-Orchestrated GenAI Apps


  • Laurie Buczek Loading
  • Lavanya Jindal Loading
  • Michelle Morgan Loading
  • Lou Reinemann Loading
  • Ornella Urso Loading
  • Marci Maddox Loading


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This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling experiences to enable employees, customers, partners, and suppliers to interact with AI-infused applications in completely new ways. GenAI will introduce opportunities for new revenue streams and new value accrued through the orchestration of data and insights across customer journeys and internal workstreams.

Hear from a panel of IDC Customer Experience evangelists as we explore innovative strategies for using GenAI across marketing, sales, and service. Learn about:

  • Real-world examples that highlight how AI is reshaping business practices to automate, collaborate, and interact with an ecosystem of customers, partners, suppliers, and more.
  • Establishing cross-functional ways of working that build intelligence into data-driven decisioning for higher-value engagement with customers.
  • Developing a road map to optimize the customer journey with GenAI and improve efficiency in internal operations.
  • Defining measures of success, both organizational and customer centric, that establish use case prioritization and capture the ROI of AI-infused applications.


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