target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # US49870323
Industry Personas Handbook: Worldwide Insurance 2023/2024
Content
- 28 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas they need to address with their offerings (products and services), marketing messages, sales campaigns, and sales activities?
- What are their strategic priorities and their day-to-day activities?
- What are their major pains and challenges?
- What are their key performance indicators (KPIs)?
"With the current turbulent and difficult economic conditions, it is important more than ever for technology providers to carefully articulate their value propositions to the different personas they are in discussions with. The conversations will have a significantly more impact if they are specific and tailored to the goals and KPIs that each persona is considered with rather than if they are generic and vague," says Abhishek Kumar, associate research director, IDC Financial Insights.