target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Web Conference Proceeding: Tech Supplier - Doc  Document number: # US51901824

Unleashing Growth: Guidance for Strategic Marketing Investments for 2024

By:  Laurie Buczek Loading


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This IDC Web Conference provides guidance for strategic marketing investments for 2024.

Tech marketing leaders are dynamically shifting marketing strategies due to the permanent changes in B2B buyer behaviors and generative AI bursting onto the scene. Watch IDC's Laurie Buczek, research VP, CMO Advisory Practice, to gain insights from the 21st annual Tech Marketing Spending Benchmark to reveal the spending and staffing bets that marketing leaders are placing for 2024. In this session, you will walk away with:

  • Deeper understanding of trends impacting tech marketing
  • The evolution of digital marketing
  • Program and people investment trends
  • Guidance to align investment to support business growth


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