CMO Advisory Service Team

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services

New Research


  • By: 

    • Ritu Jyoti Loading
    • Jennifer Cooke Loading
    • Peter Marston Loading
    • Hayley Sutherland Loading
    • Al Gillen
    • Amy Loomis, Ph.D. Loading
    • Craig Powers Loading
    • Dave McCarthy Loading
    • Nancy Gohring Loading
    • Mario Morales Loading
    • Laurie Buczek Loading
    This IDC study provides IDC’s 2024 top 10 predictions for generative artificial intelligence.“Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business impact,” s...
  • By: 

    • Mona Liddell Loading
    • Marc Strohlein
    • Daniel Saroff Loading
    • Alejandro Florean Loading
    • Serge Findling Loading
    • Marc Dowd Loading
    • David Clemente Loading
    • Franco Chiam Loading
    • Philip Carter Loading
    • Laurie Buczek Loading
    • Dr. Ron Babin Loading
    • Sue Troy
    • Yukiharu Yorifuji Loading
    • David Weldon Loading
    • Rick Villars Loading
    • Christopher Tozzi Loading
    • Go Suzuki Loading
    • Eric Samuel Loading
    • Kevin Prouty Loading
    • Tony Olvet Loading
    • Niel Nickolaisen Loading
    • Finn Li Loading
    • Sandra Ng Loading
    • Tracy Keeling
    This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024."These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and disruption...
  • By:  Laurie Buczek Loading

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines the role of human interaction in the buying journey as the acceleration of digital buying preferenc...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Survey addresses tech marketing organizational changes and new models for success in the digital experience era. This document examines the impetus behind the changes, objectives, new functionals, and models for the marketing organ...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Web Conference presents a discussion by IDC's vice president of the CMO Advisory Practice, Laurie Buczek, along with research manager, Fred Isbell, share findings and key insights from the latest research on the future marketing or...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Survey Spotlight explores the marketing metrics that are key priorities for CMOs. It highlights the results from IDC's 2022 C-Suite Survey that surveyed 858 C-suite executives responsible for driving the digital transformation of t...
  • By: 

    • Fred Isbell
    • Teodora Siman Loading
    • Laurie Buczek Loading
    This IDC Survey highlights the results of IDC's 2022 C-Suite Survey. This analysis is done on questions regarding perspectives from marketing executives in the C-suite. This document includes 76 respondents from the marketing functional are...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
  • By:  Laurie Buczek Loading

    These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most cri...
  • By: 

    • Laurie Buczek Loading
    • Jason Cunliffe
    This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...

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