SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Jeffrey Hojlo Loading
    • Robert Parker Loading
    • Simon Ellis Loading
    • Massimiliano Claps Loading
    • Nadia Ballard Loading
    • Leslie Hand Loading
    • Christopher Holmes
    • Shari Lava Loading
    • Nigel Wallis Loading
    • Lynne Schneider Loading
    • Anielle Guedes Loading
    This IDC study presents the top 10 predictions for the future of industry ecosystems for the next six years."Extending and opening innovation, collaboration, and operation with partners across an ecosystem inside and outside any given indus...
  • By: 

    • Sudhir Rajagopal Loading
    • Gerry Brown
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Heather Hershey Loading
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Saki Ohta Loading
    • Aly Pinder Loading
    • David Wallace
    • Mary Wardley Loading
    • Alan Webber Loading
    This IDC study explores 10 of the most urgent business and technology issues that customer experience executives across the C-suite must address to differentiate and prepare themselves to thrive in the next era of customer experience.Accord...
  • By: 

    • Mickey North Rizza Loading
    • Kevin Permenter Loading
    • Patrick Reymann Loading
    • Matthew Merker
    • Zachary Chertok Loading
    • Lisa Rowan
    • Megha Kumar Loading
    • Bo Lykkegaard Loading
    • Daniel-Zoe Jimenez Loading
    • Heather Hershey Loading
    • Pietro Delai Loading
    • Bob Stallard
    • Chandana Gopal
    This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
  • By: 

    • Sairam Balasubramani
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Glance provides an illustrative overview of the current India digital-native business landscape. The document focuses on companies in this space that are either focused on tech-driven business (ISVs and software-as-a-service...
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    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the priority technology investments of small and medium-sized businesses (SMBs) across Asia/Pacific (including Japan) (APJ). It also reviews which vendors SMBs prefer in purchasing technology solutions. SM...
  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Jason Bremner Loading
    • Simone De Bruin
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Takashi Manabe Loading
    This IDC study provides top 10 predictions for small and medium-sized businesses (SMBs) in 2022."One way SMBs are looking to grow, contain costs, and enhance productivity is by looking to digital technologies to increase awareness, reach, r...
  • By: 

    • Giulia Carosella Loading
    • Serge Findling
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Gard Little Loading
    • Adelaide O'Brien Loading
    • Robert Parker Loading
    • Joseph C. Pucciarelli
    • Yukiharu Yorifuji Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2022."Direct digital transformation (DX) investment growth rates are accelerating, up to 16.5% CAGR for 2022-2024. This is an increase of one full percentage po...
  • By: 

    • Mickey North Rizza Loading
    • Pietro Delai Loading
    • Chandana Gopal
    • Kevin Permenter Loading
    • Juliana Beauvais
    • Ritu Jyoti Loading
    • Kevin Prouty Loading
    • Bo Lykkegaard Loading
    • Alexandros Stratis
    • Daniel-Zoe Jimenez Loading
    • Jordan Jewell
    This IDC study provides 10 predictions for the worldwide intelligent ERP market."The digital-first world requires businesses to leverage their enterprise applications in a manner that enables their businesses to run smarter, be more agile, ...
  • By: 

    • Alan Webber Loading
    • Gerry Brown
    • Laurie Buczek Loading
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Leslie Hand Loading
    • Jordan Jewell
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Takashi Manabe Loading
    • David Myhrer
    • Saki Ohta Loading
    • Sudhir Rajagopal Loading
    • David Wallace
    • Mary Wardley Loading
    • Karsten Weide
    • Adam Wright Loading
    This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
  • By: 

    • Ritu Jyoti Loading
    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Peter Haas
    • Sriram Subramanian
    • Maureen Fleming Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Jennifer Hamel Loading
    • Neil Ward-Dutton Loading
    • Jack Vernon
    • Mary Wardley Loading
    • Warren Shiau
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Harish Dunakhe Loading
    • Tim Grieser
    • Peter Rutten Loading
    • Shane Rau Loading
    This IDC study provides IDC's 2022 top 10 predictions for artificial intelligence."The year 2020 accelerated digital transformation and moved AI out of the corners into the mainstream. The 'early adopter' advantage is petering out, and AI i...

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