SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Lawrence Cheok Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal
    • Cynthia Li
    This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions.Asia/Pacific organizations are transforming i...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles five emerging integration and API ...
  • By:  Shari Lava Loading

    This IDC Perspective investigates how modernizing B2B is essential to both a broader automation strategy and a broader ecosystem integration strategy. It discusses the need to integrate within industry ecosystems, including the sharing of o...
  • By: 

    • Chikara Abe
    • Hitoshi Ichimura Loading
    本調査レポートは、2023年2月に実施したユーザー調査を基に、国内企業のIT投資動向について、産業分野別、企業規模別および地域別に分析を行ったものである。2022年の経済状況の変化(円安の進行による輸入原材料価格の上昇や、世界経済の減速懸念、ロシア・ウクライナ戦争などの地政学的な不確実性の高まりなど)の影響、IT支出状況、第3のプラットフォームの活用状況とその目的に加えて、ITが解決し得る経営課題や、経営層からIT部門に出される課題、新規技術としてのデータアナリティクス、AI...
  • By: 

    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective presents a high-level view into the unicorn journey of digital-native businesses (DNBs) in Asia/Pacific. The unicorn status is revered within the DNB ecosystem, but the journey to achieve this standing is not an easy on...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective provides analyst insights into the low-code/no-code market trends and best practices driving digital innovation across the Asia/Pacific (AP) region. The trend of low-code development is prevailing among AP organizations...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines tech-driven culture initiatives undertaken by Asia/Pacific enterprises.The survey results are tabulated from IDC's 2022 Asia/Pacific Software Survey. In this study, 800 CIOs and line-of-business (LoB) decision makers...
  • By: 

    • Sairam Balasubramani
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the priority technology investments of small and medium-sized businesses (SMBs) and midmarket companies across Asia/Pacific (including Japan) (APJ). It also reviews key areas of focus for SMBs in technolog...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective explores the cloud adoption of plans of small and medium-sized businesses (SMBs) and midmarket companies for the next 12–18 months, which will increasingly impact their business growth and resilience. Companies a...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    • Raghunandhan Kuppuswamy Loading
    This IDC study assesses the relative strengths and weaknesses of cloud-based integration software or services vendors (also referred to as iPaaS). It compares product features, road map, customer satisfaction, and a number of other go-to-ma...

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