SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Tech Buyer Presentation demonstrates how mature Asia/Pacific businesses are changing their DevOps culture to foster digital innovation. Digital innovation is fueled by agile development operations (DevOps) techniques. Investments i...
  • By: 

    • Chikara Abe
    • Hitoshi Ichimura Loading
    • Ko Shikita Loading
    本調査レポートは、国内IT市場における産業分野別/従業員規模別/年商規模別のIT支出額実績(2021年、2022年)と予測(2023年~2027年)を報告している。本調査レポートでは、産業分野を21区分、従業員規模および製品分野をそれぞれ5区分、年商規模別を4区分に分けて分析し、各産業分野で見られるIT支出のトレンドなどを報告する。IDCで行った調査から、2022年の経済状況の変化がIT投資に与えるマイナスの影響は、新型コロナウイルス感染症(COVID-19)の感染拡大による...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines the impact of generative artificial intelligence (AI) on business areas in the Asia/Pacific region.The survey results were tabulated from IDC's 2023 Future Enterprise Resiliency and Spending Survey, Wave 2. In this s...
  • By: 

    • Seng Keong Low
    • Sairam Balasubramani
    • Daniel-Zoe Jimenez Loading
    This IDC Survey explores the buying behavior of Asia/Pacific digital-native businesses (DNB) and dives into the differences in buying patterns of DNBs between emerging and mature markets as they face challenges in a macroeconomic environmen...
  • By: 

    • Lawrence Cheok Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal
    • Cynthia Li
    This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions.Asia/Pacific organizations are transforming i...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles five emerging integration and API ...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    • Raghunandhan Kuppuswamy Loading
    This IDC study assesses the relative strengths and weaknesses of cloud-based integration software or services vendors (also referred to as iPaaS). It compares product features, road map, customer satisfaction, and a number of other go-to-ma...
  • By: 

    • Ritu Jyoti Loading
    • Shane Rau
    • Peter Rutten Loading
    • Matt Arcaro Loading
    • Roger Beharry Lall Loading
    • Laurie Buczek Loading
    • Jessie Danqing Cai
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Maureen Fleming Loading
    • Tim Grieser
    • Hayley Sutherland Loading
    • Nobuko Iisaka Loading
    • Raghunandhan Kuppuswamy Loading
    • Kathy Lange Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Melih Murat Loading
    • David Schubmehl Loading
    • Warren Shiau
    • Mary Wardley
    • Neil Ward-Dutton Loading
    • Jennifer Hamel Loading
    This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
  • By: 

    • Sudhir Rajagopal Loading
    • Gerry Brown
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Heather Hershey Loading
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Saki Ohta Loading
    • Aly Pinder Loading
    • David Wallace
    • Mary Wardley
    • Alan Webber Loading
    This IDC study explores 10 of the most urgent business and technology issues that customer experience executives across the C-suite must address to differentiate and prepare themselves to thrive in the next era of customer experience.Accord...
  • By: 

    • Simone De Bruin
    • Katie Evans Loading
    • Jason Blackwell Loading
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    • Cynthia Li
    • Riccardo Barrai Loading
    • Andrea Siviero Loading
    This IDC study provides the top 10 predictions for worldwide small and medium-sized business and digital-native business for 2023."SMBs need to boost resiliency and implement technologies that will power their businesses for growth. The com...

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