SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Giulia Carosella Loading
    • Serge Findling
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Gard Little Loading
    • Adelaide O'Brien Loading
    • Robert Parker Loading
    • Joseph C. Pucciarelli
    • Yukiharu Yorifuji Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2022."Direct digital transformation (DX) investment growth rates are accelerating, up to 16.5% CAGR for 2022-2024. This is an increase of one full percentage po...
  • By: 

    • Mickey North Rizza Loading
    • Pietro Delai Loading
    • Chandana Gopal
    • Kevin Permenter Loading
    • Juliana Beauvais
    • Ritu Jyoti Loading
    • Kevin Prouty Loading
    • Bo Lykkegaard Loading
    • Alexandros Stratis
    • Daniel-Zoe Jimenez Loading
    • Jordan Jewell
    This IDC study provides 10 predictions for the worldwide intelligent ERP market."The digital-first world requires businesses to leverage their enterprise applications in a manner that enables their businesses to run smarter, be more agile, ...
  • By: 

    • Ritu Jyoti Loading
    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Peter Haas
    • Sriram Subramanian
    • Maureen Fleming Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Jennifer Hamel Loading
    • Neil Ward-Dutton Loading
    • Jack Vernon
    • Mary Wardley Loading
    • Warren Shiau
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Harish Dunakhe Loading
    • Tim Grieser
    • Peter Rutten Loading
    • Shane Rau Loading
    This IDC study provides IDC's 2022 top 10 predictions for artificial intelligence."The year 2020 accelerated digital transformation and moved AI out of the corners into the mainstream. The 'early adopter' advantage is petering out, and AI i...
  • By: 

    • Alan Webber Loading
    • Gerry Brown
    • Laurie Buczek Loading
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Leslie Hand Loading
    • Jordan Jewell
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Takashi Manabe Loading
    • David Myhrer
    • Saki Ohta Loading
    • Sudhir Rajagopal Loading
    • David Wallace
    • Mary Wardley Loading
    • Karsten Weide
    • Adam Wright Loading
    This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Jason Bremner Loading
    • Simone De Bruin
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Takashi Manabe Loading
    This IDC study provides top 10 predictions for small and medium-sized businesses (SMBs) in 2022."One way SMBs are looking to grow, contain costs, and enhance productivity is by looking to digital technologies to increase awareness, reach, r...
  • By: 

    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Serge Findling
    • Yukiharu Yorifuji Loading
    • Megha Kumar Loading
    • Lianfeng Wu Loading
    • Giulia Carosella Loading
    • Sandra Ng Loading
    • Robert Parker Loading
    • Philip Carter Loading
    • Meredith Whalen Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2021."Even though we are experiencing a global pandemic, direct digital transformation (DX) investment is still growing at a compound annual growth rate (CAGR) ...
  • By: 

    • Philip Carter Loading
    • Lianfeng Wu Loading
    • Dan Vesset Loading
    • Eileen Smith Loading
    • Craig Simpson
    • Swapnil Shende Loading
    • Joseph C. Pucciarelli
    • Kevin Prouty Loading
    • Robert Parker Loading
    • Tony Olvet Loading
    • Adelaide O'Brien Loading
    • Gard Little Loading
    • Sandra Ng Loading
    • Megha Kumar Loading
    • Ritu Jyoti Loading
    • Daniel-Zoe Jimenez Loading
    • Jordan Jewell
    • Leslie Hand Loading
    • Oscar Guzman
    • Jorge Gomez
    • Shawn Fitzgerald
    • Serge Findling
    • Lynne Dunbrack Loading
    • Yukiharu Yorifuji Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2020."Direct digital transformation (DX) investment is growing at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2023 and is expected to approach $7...

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