Responding to COVID-19: An Evolving Playbook for Customer Experience
Mar 2020 | IDC Link | Doc # lcUS46141420
By:
Alan Webber
Program Vice President, Customer Experience, Meredith Whalen
Chief Research Officer, IDC
The COVID-19 pandemic has reset, in a very short time frame, much of our daily lives and thus has altered, likely forever, how customers and brands engage and interact. As a result, brands will need to rethink what customer experience means...