CMO Advisory Service Team

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services

New Research


  • By:  Laurie Buczek Loading

    These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most cri...
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    • Laurie Buczek Loading
    • Jason Cunliffe
    This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...
  • By:  Laurie Buczek Loading

    This IDC Web Conference discusses the findings of 20th annual Tech Marketing Spending and provides actionable advice to guide your marketing priorities to thrive during the 2023 storms of disruption. Tech marketing leaders face another year...
  • By:  Laurie Buczek Loading

    This IDC Perspective offers CMOs, their management teams, and their C-Suite colleagues a window into the results of IDC's 2022 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 20th year) is a...
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    • Laurie Buczek Loading
    • Alan Webber Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Karsten Weide
    • Sudhir Rajagopal Loading
    • David Wallace
    • Roger Beharry Lall Loading
    • Frank Gillett
    • Douglas Hayward Loading
    • Gerry Murray Loading
    This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...
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    • Ritu Jyoti Loading
    • Shane Rau Loading
    • Peter Rutten Loading
    • Matt Arcaro Loading
    • Roger Beharry Lall Loading
    • Laurie Buczek Loading
    • Jessie Danqing Cai
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Maureen Fleming Loading
    • Tim Grieser
    • Hayley Sutherland Loading
    • Nobuko Iisaka Loading
    • Raghunandhan Kuppuswamy Loading
    • Kathy Lange Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Melih Murat Loading
    • David Schubmehl Loading
    • Warren Shiau
    • Mary Wardley Loading
    • Neil Ward-Dutton Loading
    • Jennifer Hamel Loading
    This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
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    • Michelle Morgan Loading
    • Gerry Murray Loading
    • David Wallace
    • Alan Webber Loading
    • Laurie Buczek Loading
    • Wayne Kurtzman Loading
    This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
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    • Alizabeth Calder Loading
    • Laurie Buczek Loading
    This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted in...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Karsten Weide
    • Gerry Murray Loading
    • Wayne Kurtzman Loading
    • David Wallace
    • Sudhir Rajagopal Loading
    • Michelle Morgan Loading
    This IDC study outlines 10 of the most critical areas that CMOs must address to not only survive but also thrive in the next era. The 10 transformational trends for CMOs and their marketing organizations share common themes including naviga...
  • By: 

    • Alan Webber Loading
    • Gerry Brown
    • Laurie Buczek Loading
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Leslie Hand Loading
    • Jordan Jewell
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Takashi Manabe Loading
    • David Myhrer
    • Saki Ohta Loading
    • Sudhir Rajagopal Loading
    • David Wallace
    • Mary Wardley Loading
    • Karsten Weide
    • Adam Wright Loading
    This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...

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