Social Business Team
New Research
This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...
This IDC study provides IDC's 2023 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital organizations in the next five years. They also lay out IDC's vision for the 10...
This IDC study applies the IDC MarketScape methodology to evaluate global videoconferencing and collaboration platform vendors. This is a qualitative and quantitative assessment of the vendor solutions. The vendors included in this study ar...
This IDC Tech Buyer Presentation discusses how the agent experience (AX) is unique in being the central inbound role for delivering CX. As this presentation highlights, through survey responses from a variety of primary research initiatives...
This IDC Perspective provides insights into creating the conversational enterprise. As people rely more on electronic platforms outside of work, there is a growing expectation to have that same ease of collaboration and communication within...
This IDC Perspective looks at the future of customer experience from a specific lens of technology — that of authentication to help managers focus on removing the friction that impedes customer conversations."Ensuring that the agent and/or ...
This IDC Survey features insights from IDC's Future Enterprise Resiliency and Spending Survey. How is collaboration and the need for collaborative applications changing in the workplace? This research uses three periods of IDC's Future Ente...
This IDC Perspective presents data from six waves of IDC's Future Enterprise Resiliency and Spending Survey, conducted from April 2021 to October 2021. Highlighted is the consistency of business priorities as reported by survey respondents ...
This IDC Tech Buyer Presentation provides a collaboration snapshot. Collaboration adoption grew by five years' worth of users in the first half of 2020. It looks at what has happened since. Included are a detailed look at the collaboration ...
This IDC study represents a vendor assessment of the conversational artificial intelligence (AI) software platforms market for customer service use cases through the IDC MarketScape model. This assessment discusses both quantitative and qua...
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