target audience: TECH BUYER Publication date: Dec 2021 - Document type: IDC Perspective - Doc Document number: # US48467021
Setting Business Priorities: Goals, Wins, and Work Left to Do
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Abstract
This IDC Perspective presents data from six waves of IDC's Future Enterprise Resiliency and Spending Survey, conducted from April 2021 to October 2021. Highlighted is the consistency of business priorities as reported by survey respondents around customer satisfaction priorities. Challenges to building a corporate customer experience strategy are also highlighted.
"Building a comprehensive customer experience strategy is not without its challenges," says Mary Wardley, program vice president, Customer Care and CRM at IDC. "However, organizations globally have achieved impressive reportable improvements despite them. Thus demonstrating all efforts have the potential to move the needle."