target audience: TECH BUYER Publication date: Oct 2022 - Document type: IDC FutureScape - Doc Document number: # US49755622
IDC FutureScape: Worldwide Chief Marketing Officer 2023 Predictions
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Abstract
This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs).
"Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that exists within a blend of digital and physical interactions, with customers gravitating to interactive and immersive content," states Laurie Buczek, vice president of the CMO Advisory Practice. "It is not a matter of if we will see the next era of digital; it is merely a matter of when it will go mainstream."