target audience: TECH BUYER  Publication date: Oct 2022 - Document type: IDC FutureScape - Doc  Document number: # US49755622

IDC FutureScape: Worldwide Chief Marketing Officer 2023 Predictions


  • Laurie Buczek Loading
  • Alan Webber Loading
  • Wayne Kurtzman Loading
  • Marci Maddox Loading
  • Karsten Weide
  • Sudhir Rajagopal Loading
  • David Wallace
  • Roger Beharry Lall Loading
  • Frank Gillett
  • Douglas Hayward Loading
  • Gerry Murray Loading


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This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs).

"Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that exists within a blend of digital and physical interactions, with customers gravitating to interactive and immersive content," states Laurie Buczek, vice president of the CMO Advisory Practice. "It is not a matter of if we will see the next era of digital; it is merely a matter of when it will go mainstream."


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