Canada Research Team
New Research
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study provides our top 10 predictions for Smart Cities and Communities."We have seen a rise in a strategic approach by municipalities to think of Smart City investments with an eye toward the future — future needs of the public, fu...
This IDC Market Presentation highlights Canadian consumer buyer behaviours as it relates to their holiday season shopping for consumer devices and accompanying software /services. It provides insight into consumer device purchase intent thi...
This IDC Survey explores the economic outlook and 2023 budget expectations and compares European and worldwide survey results. Results are based on IDC's Future Enterprise Resilience and Spending Survey, conducted in July 2023.
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most imp...
This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024."These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and disruption...
This IDC Market Presentation provides an Industry Conversation Handbook, which is designed to provide general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. This handbook aims to ignit...
This IDC Market Presentation provides IDC's industry market forecast for healthcare providers (HCPs) in the Americas. It provides technology vendor product managers and those responsible for market/competitive intelligence with an industry ...
This IDC Market Presentation showcases the findings from the CIO Quick Poll that ran in September 2023 and highlights key insights from the IDC analyst team in association with the survey findings. This poll includes 97 CIO respondents from...
This IDC Market Presentation explores the future of digital infrastructure for Canadian resource companies. It emphasizes cloud technologies, operational efficiency, and the challenges faced by these firms in digital transformation. Most re...
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