Alphabet: F Is for Fitbit as Google Acquires Fitbit for $2.1 Billion
Nov 2019 | IDC Link | Doc # lcUS45624819
By: Francisco Almeida Senior Research Analyst, European Mobile Devices, Ramon T. Llamas Research Director, Mobile Devices and AR/VR, Manish Nargas Senior Analyst, Consumer and Mobile Research
In a press release published on November 1, Google and Fitbit jointly announced that Google would acquire Fitbit for $2.1 billion. The move builds on both companies' respective strengths to improve their current standings in the wearables m...