Alphabet: F Is for Fitbit as Google Acquires Fitbit for $2.1 Billion

Nov 2019 | IDC Link | Doc # lcUS45624819

By: Francisco Almeida, Ramon T. LlamasResearch Director, Mobile Devices and AR/VR, Manish NargasSenior Analyst, Consumer and Mobile Research

In a press release published on November 1, Google and Fitbit jointly announced that Google would acquire Fitbit for $2.1 billion. The move builds on both companies' respective strengths to improve their current standings in the wearables m...

Microsoft Surface – Beyond Just Hardware: A Canadian Perspective

Oct 2019 | IDC Link | Doc # lcCA45578919

By: Jean Philippe BouchardVice-President, Future of Work and Mobility Research, Manish NargasSenior Analyst, Consumer and Mobile Research, Steve YangSenior Analyst, Communications & Mobility, Tim Brunt

At its Surface Event, held October 2, 2019, Microsoft announced a slew of new devices running on silicon from multiple chipset providers and varying operating systems (OSs). From a Canadian market perspective, the new devices should help Mi...

Apple Launches 2019 Portfolio of Products and Services – A Canadian Take

Sep 2019 | IDC Link | Doc # lcCA45548019

By: Jean Philippe BouchardVice-President, Future of Work and Mobility Research, Steve YangSenior Analyst, Communications & Mobility, Manish NargasSenior Analyst, Consumer and Mobile Research