Canadian Mobility and Consumer Research Team
New Research
This IDC study provides a comprehensive overview of and definitions for personal computing devices (PCDs). The definitions provided in this document represent the scope of IDC's PCD hardware research.This taxonomy outlines market segmentati...
This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys and an IDC quarterly hardware tracker focusing on augmented reality (AR) and virtual reality (VR). The showcased data highlights consumer interest, ado...
This IDC study provides details on the forecast inclusions and taxonomy for IDC's Worldwide Edge Spending Guide (Edge SG), version 1, from February 2024, and it is meant to be used as a companion to the guide. Technology vendors and suppli...
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for the consumer smart home (or connected home technologies) in 2023. It includes recent consumer survey data coupled with industry analysi...
This IDC Market Presentation presents findings from IDC Canada's recent consumer survey that uncovers "What factors drive the choice of technology brands consumers use" through the use of a MaxDiff conjoint approach.For the purpose of this ...
This IDC Market Presentation explores IDC Canada's predictions for the Canadian market in 2024 and was originally presented as a web conference on December 7, 2023. The focus and momentum around GenAI will continue in 2024 with every indust...
This IDC study provides a comprehensive overview of and definitions for hardcopy peripherals. The definitions provided in this document represent the scope of IDC's HCP hardware research. This taxonomy outlines market segmentations and meas...
This IDC study provides a comprehensive overview of and definitions for Industrial Printer Tracker. The definitions provided in this document represent the scope of IDC's industrial printer (IP) hardware research. This taxonomy outlines mar...
This IDC Market Presentation highlights Canadian consumers' buyer behaviour as it relates to their journey from initial interest/intent to purchase to the final purchase of consumer devices — specifically, desktops, laptops, smartphones, ta...
This IDC Market Presentation highlights Canadian consumer buyer behaviours as it relates to their holiday season shopping for consumer devices and accompanying software /services. It provides insight into consumer device purchase intent thi...
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