Canadian Mobility and Consumer Research Team
New Research
This IDC Market Presentation explores IDC Canada's predictions for the Canadian market in 2024 and was originally presented as a web conference on December 7, 2023. The focus and momentum around GenAI will continue in 2024 with every indust...
This IDC study provides a comprehensive overview of and definitions for hardcopy peripherals. The definitions provided in this document represent the scope of IDC's HCP hardware research. This taxonomy outlines market segmentations and meas...
This IDC study provides a comprehensive overview of and definitions for Industrial Printer Tracker. The definitions provided in this document represent the scope of IDC's industrial printer (IP) hardware research. This taxonomy outlines mar...
This IDC Market Presentation highlights Canadian consumers' buyer behaviour as it relates to their journey from initial interest/intent to purchase to the final purchase of consumer devices — specifically, desktops, laptops, smartphones, ta...
This IDC Market Presentation highlights Canadian consumer buyer behaviours as it relates to their holiday season shopping for consumer devices and accompanying software /services. It provides insight into consumer device purchase intent thi...
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — PCs (i.e., laptops/notebooks and desktops) and tablets. The showcased data highlights consumer interest, ownership, usage, pr...
This IDC Survey presents findings from IDC Canada's recent consumer survey focusing on consumer wrist-worn wearables (such as smart watches, hybrid watches, and wrist-worn fitness trackers.) and "hearables" (such as smart wireless earphones...
This IDC Survey document presents findings from IDC Canada's recent consumer surveys, focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the ...
This IDC study provides a comprehensive overview of and definitions for gaming desktop, notebook and monitors. The definitions provided in this document represent the scope of IDC's Gaming Tracker hardware research.This taxonomy outlines ma...
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate...
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