target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # CA51310023
Trending Now: Canadian Consumer — Holiday Season Shopping Behaviours, 2023 Hot Topic
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Abstract
This IDC Market Presentation highlights Canadian consumer buyer behaviours as it relates to their holiday season shopping for consumer devices and accompanying software /services. It provides insight into consumer device purchase intent this holiday season, preferred brands, and even preferred method to shop, along with motivators to purchase and favored seasonal sales event/day. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the major consumer devices.
Additional insight/commentary is available on request.