Canadian Consumer Trends

IDC's Canadian Consumer Trends is a subscription-based program focused on understanding the opportunities and marketing around connected and mobile services, devices, and technologies to Canadian consumers. The program also discusses current consumer trends that potentially shape the consumer services and technologies markets. It includes timely updates, survey data, marketing insights, and forecasts essential to product managers and marketers for near-term planning and long-term outlook. This program can be delivered in multiple formats or presentations.


Markets and Subjects Analyzed

  • Technology and service adoption, usage, and consumer perspective
  • Consumer behavior and consumer segmentation
  • Marketing-connected consumer services and devices to Canadians, top purchase drivers, and product attributes
  • Smart (connected) home services and devices
  • Consumer wireline (internet, home phone) and wireless services
  • Consumer TV services and over-the-top (OTT) video services
  • Wearables, personal (connected), and mixed reality technologies

Core Research

Canadian Consumer Forecasts

  • Consumer Services (Wireless, Internet, and Phone Services)
  • TV and OTT Video Services
  • Connected Mobility and Connected Home Devices
  • Smart Home Monitoring and Security Services

Canadian Survey Insights

  • Consumer Services: Wireless, Internet, and Phone Services and TV and OTT Video Services
  • Consumer Devices: Smartphones; Wearables; PCs (Laptops, Desktops, and Tablets); Smart (Connected) Home (Automation, Monitoring and Security, and Personal Health); and Connected Car
  • Augmented Reality and Virtual Reality

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What are the emerging technologies and services that most impact Canadian consumers?
  2. How will the adoption of various technologies and services today impact the consumer experiences of tomorrow?
  3. What should marketers do to build strong sales and marketing campaigns for connected consumer products and services?
  4. How should technology vendors and service providers engage with Canadian consumers as connectivity becomes increasingly integrated into their everyday lives?
  5. How should you connect the dots between mature and emerging devices and services to build consumer experiences of the future?

Related Links


Meet the Experts
Jean Phillippe Bouchard

Vice President, Data & Analytics

Manish Nargas

Research Manager, Consumer and Mobile Research

Shahd Elashri

Associate Analyst, Wearables & Consumer Research