IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Tech Buyer Presentation provides a view into IDC Retail Insights' store "super platform" concept, a modernized technology platform for the omni-channel store that allows retailers to become more agile and able to innovate faster ...
This IDC Market Presentation aims to provide technology suppliers with an overview of the key business trends shaping the Americas Food, Grocery, and Convenience Stores/Fast Moving Consumer Goods (FMCG) retail industry in 2024.
The ...
This IDC Perspective discusses the key trends and advancements in retail technology identified at NRF's Big Show 2024. It highlights the increasing approachability of store digitization; the importance of real-time inventory awareness; the ...
This IDC Perspective discusses the National Retail Federation's (NRF's) Big Show and Expo 2024, emphasizing the significant role of technology in digitizing and automating retail business to keep pace with consumers' omni-channel shopping ...
This IDC Tech Buyer Survey Spotlight assesses how retailers plan to invest in computer vision AI and RFID solutions to solve a wide array of store and supply chain challenges, the most urgent being shrink and loss of goods due to theft or ...
This IDC PeerScape looks at how leading retail brands have been successfully using frontline workforce engagement technology to retain, train, and empower their employees and solve operational problems. Retailers should use this document ...
This IDC Market Presentation serves as our regional Industry Buyers Handbook, which helps technology vendors understand what drives buyers within the North American retail industry during their technology purchasing decisions. Vendors can ...
This IDC Perspective defines a framework for a modern technology "super platform" for the store that allows retailers to become more agile and able to innovate faster in their never-ending quest to improve business performance by better ...
This IDC Survey Spotlight looks at data from IDC's 2023 Global Retail Operations Survey to determine which technology strategies retailers are using, by subvertical, to mitigate their most pressing pain points and store operations ...
This IDC study provides IDC's top 10 predictions for the retail industry in 2024.
Leslie Hand, group vice president, IDC Retail and Financial Insights, emphasized, "Retailers are not investing in small step changes to their portfolios ...
This IDC Tech Buyer Presentation presented at the October 18, 2023, Retail Leadership Conference offers IDC Retail Insights Group Vice President Leslie Hand's current (October 2023) take on how retailers should think about their strategic ...
This IDC Innovators document profiles five emerging vendors that offer computer vision AI solutions for automated checkout and self-checkout in stores. Computer vision at checkout can take many forms, including automated checkout with no ...
This IDC TechBrief examines the benefits, risks, success factors, adoption rate, and required investment for retailers considering implementing a workforce engagement platform for their frontline staff as part of their strategy to digitize ...
This IDC Market Presentation summarizes key findings gathered from IDC's 2023 Global Retail Survey on digital or technology-enabled initiatives across all retail business functions, products, and services. This survey polled 840 retailers ...
This IDC study helps retail decision makers identify and navigate the areas of the retail ecosystem that are being digitally transformed as retailers adopt new processes and technologies to underpin organizational change. This annual study ...
本IDC研究系统评估了实现全面数字化门店所需的零售运营技术。IDC TechScape模型专门用来研究新兴颠覆性技术的采用进度、主流技术买家与当前行业最佳实践的契合度以及有望为选择采用此类颠覆技术的企业提供运营优势的支持性技术。
"全面数字化门店,既能让客户享受到与网购一样的便利、个性化和多样选择,也能让零售商获得与电子商务同等水平的数据和分析。零售商正在快速变革,以满足客户在购物渠道、时间和方式方面的需求。零售商面临的挑战是,构建一个模块化框架,在新技术出现时可以快速集成,同时始终将客户选择、员工敬业度、实时库存和运营作为核心。"——IDC ...
This IDC Perspective investigates the current and future role of computer vision within the retail industry. This includes a deep dive into computer vision — what it is, how it works, and the approaches for developing, validating, and deploying ...
This IDC Perspective looks at the market conditions that are leading hardware providers to pivot to a software and services model, as well as how that pivot requires an organization to change how it does business. We examine three companies ...
This IDC Survey Spotlight highlights our most recent data (April 2023) on which retail team members have access to data and which technology and organizational barriers can get in the way of serving customers most effectively, as well as ...
This IDC TechBrief examines the benefits, risks, success factors, adoption rate, and required investment for retailers considering implementing an electronic shelf label (ESL) solution as part of their strategy to digitize the store. It ...
This IDC Survey Spotlight looks at the most recent survey data that reveals the top 3 types of vendors retailers are turning to for strategic vision, as well as our take on why these vendors are top of mind. Retailers want their technology ...
本IDC看法概述了NRF 2023年全美零售业联盟展上透露出的关键趋势及展出的创新技术。本届展会于2023年1月15日至17日在美国纽约举行,吸引了全行业超过35,000名与会者,这一数字是去年全球疫情肆虐时期参会人数的两倍。技术创新主要集中在七个领域:客户体验、智能运营、端到端互联供应链、决策和运营效率AI、员工队伍优化、可持续发展以及基础设施现代化。零售商正在加速以数据为驱动的自动化建设,以提高客户体验和韧性。
This IDC study provides a systematic assessment of the retail operations technologies that make up a fully digitized store. The IDC TechScape model is designed specifically to capture progress in the adoption of emerging disruptive technologies, ...
This IDC Perspective discusses how, despite an anticipated recession and continued disruption from global events, retailers and vendors came to the 2023 NRF Big Show ready to celebrate the ways that technology has transformed retail since ...
This IDC Perspective reviews key trends and technology innovations that were highlighted at NRF 2023: Retail's Big Show — held January 15–17, 2023, in New York City, which attracted over 35,000 attendees across the industry, double the number ...