target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51374223
Where Are Retail Subverticals Putting Their Investment Dollars in a Quest for Friction-Free Store Operations?
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Abstract
This IDC Survey Spotlight looks at data from IDC's 2023 Global Retail Operations Survey to determine which technology strategies retailers are using, by subvertical, to mitigate their most pressing pain points and store operations challenges. Becoming a truly omni-channel retailer is challenging and requires striking the right balance of store operations and digital transformation technology. Retailers worldwide are looking for technology to support their top 3 priorities for digital transformation: improving customer experience, developing new revenue monetization opportunities, and improving employee experience.