target audience: TECH BUYER Publication date: Mar 2023 - Document type: IDC TechScape - Doc Document number: # US50428123
IDC TechScape: Worldwide Omni-Channel Retail Operations Technology, 2023
This IDC study provides a systematic assessment of the retail operations technologies that make up a fully digitized store. The IDC TechScape model is designed specifically to capture progress in the adoption of emerging disruptive technologies, mainstream technology buyer alignment with current industry best practices, and support technologies that promise to deliver operational advantages to organizations that choose to adopt them.
"In the fully digitized store, the customer receives all of the ease, personalization, and choice they get online, and the retailer gets the same level of data and analytics that ecommerce offers," said Leslie Hand, group vice president, IDC Retail and Financial Insights. "Retailers are moving quickly to meet customers where, when, and how they want to shop. The challenge for retailers will be building a modular framework that can rapidly integrate new technologies as they emerge, keeping customer choice, employee engagement, and real-time inventory and operations at the center."